Maybe you’ve been feeling like your Instagram account isn’t growing or going anywhere. There’s one easy solution: track your Instagram analytics.
With a business profile, you can easily track your Instagram stats to see what works, what doesn’t, and what your followers are up to!
A business profile is completely free and it takes a few minutes to set up. Your stats will be ready to view within seven days of setting up your account.
To set up a business account, click here.
Why Track Instagram Analytics?
It’s important to track your analytics to monitor how well your account is performing. The very solution to your low engagement could be in your metrics. You will want to monitor them to see what goes wrong, but more importantly, what goes right.
For example, if you continuously post at 9 pm but one day your switch to 3 pm and notice an increase in likes, you should track the results according to your different posting schedule.
Tracking your Instagram analytics can give you a great solution to amazing engagement and turn around your posting schedule to a stress-free, fun experience! That’s definitely what we all want when using Instagram.
If you’re wondering exactly which analytics you should track, it’s time to find out.
1. Your Busiest Days
In the Instagram insights page, you can see this section under “activity”. It’s definitely important to write down on a weekly basis which days tend to be your busiest. To get the best results, post every day for a few weeks to notice the pattern.
You might find that a particular day, for example, Sundays, are very quiet. A lot of people will be spending time with their families rather than chilling on Instagram.
This is a good time to schedule your days off, or your days on! In fact, if you’re going to do ads for companies, find your busiest day and post then. It will give a really good impression for the company.
For example, in this chart, the busiest days are Friday, Saturday and Tuesday so those are the best days to post to Instagram.
If you track the results, you’ll get more accurate results.
2. Accounts Reached
It’s a good idea to track the Instagram analytics of accounts reached. This shows you how well your engagement is. You should aim for about as many followers as you have.
This photo shows that 37,621 accounts were reached over the last 7 days which is great for an account with 30,200 followers! The Instagram algorithm is definitely favoring this account and pushing it out to more users.
You can also note the impressions are 108,000. Impressions are how many times something was viewed. This means that of those 37,000 accounts reached, it’s likely that each account viewed about 3-4 of your photos!
3. Your Followers
Of course, an obvious one to track is your followers. The app tells you how many new followers you have every week. If you write this down every week, as well as how many times you posted, you might be able to see a correlation. Perhaps you gain the most followers when you post 10 times a week, or only twice. In that case, it’s a good idea to do the best thing for your account whether that’s to post infrequently or multiple times a day.
With the creator account, you can see a nice graph like this one. If you click on the graph, it shows you a break down for each day.
Using this graph, you’ll be able to see a correlation to what attracts new people or even scares off followers.
For example, with this graph, the most unfollowers happened on the day this account changed their filter on their photos. 50 people left on this day, which could be a prediction of how the new theme is going to go! However, they gained 74 new followers so it’s not all bad.
You can track these metrics, too, to see which days are the best for gaining followers over time. If you always see your biggest increase on a Wednesday, then utilize that information by posting on Wednesdays every week!
4. Age Range
Age range might be a surprising Instagram analytic to track but this is very important for gauging what kind of audience you have. In fact, you can use the business page to see their location and gender as well as age. However, age is probably the most important of the three.
You can see what age most of your audience is and that helps you relate to them.
For example, 79% of this account’s followers are between the ages of 18 and 34. This is usually reflective of the user’s age which is, in this case, 24. Like attracts like so she is attracting users at a similar stage of life to her.
This is helpful because she now engages with her audience on a more authentic level.
A lot of these people will be going through that difficult period in life where they are finishing school, going through college, getting their first jobs, getting married, and even having children. So when this user goes through something similar, or even reflects on one of these stages in their own life, she can be sure to relate to a huge percentage of her followers.
Definitely keep an eye on the age of your followers to help you think of topics to talk about in your Instagram captions.
This is by far the most important Instagram analytics to keep track of.
The follower’s section holds all the information you need of when to post on Instagram.
While it averages out over the length of time you use the business profile, it’s a good idea to keep a spreadsheet of the results as well to check everything. In fact, the graph only shows 3-hour increments, while posting at 2:00 pm versus 2:30 pm might make all the difference. That’s a metric the app can’t tell you so it’s important to keep your own record of the results.
This graph is showing you the busiest times for your own account. This is when your own followers are the most active. Of course, this differs depending on account to account. If most of your followers are in the USA then your graph will be different if you’re in the UK.
This is especially unfortunate if your own followers are across the world from you. Your busiest time might be 3 am your time which definitely poses some difficulty, but it’s important to know these stats!
In the case of this graph, the busiest time is 6 pm. Therefore, we’ve found that the best time to post is about 2:30, just before the graph starts to really increase. By the time it’s 6 pm, the algorithm sees your post is already popular and pushes it out even further.
You can definitely experiment with this and try posting at 9 am when the graph is just starting to increase again and see what kind of results you get by the evening. Your chart is unique to you so definitely experiment with it.
You can even swipe through the different days of the week to see how it changes over time. On the other hand, you can see which are the busiest days for your account.
This makes it easy when deciding which days to post your favorite photo, an ad or when to take the day off completely! In this case, Saturday is a good day to take off whereas Wednesdays are a good day to be busy online.
Instagram analytics are easy to track with the business profile. They definitely help you monitor your metrics and can get back the engagement you’ve lost over the past few months!