Building a brand on Instagram gets tough when you’ve got other commitments – whether personal or business – demanding your attention. Yet how does one juggle it all, when building an Insta-following requires a whole lot of time, patience, and marketing effort?
In this post, I’ll walk you through the 5 tools to automate Instagram so you can have the time for other stuff that need your attention
When you’ve got a busy day ahead of you, setting aside precious time to manually update and maintain your Instagram activity can turn into a chore.
Thankfully, we live in the world of the internet. The consistent development of automation tools have become absolute lifesavers, especially for businesses on social media.
Thanks to third-party apps and services, Instagram users are no longer left to do all the heavy lifting. There are now plenty of options to automate your Instagram – whether its posting on a consistent schedule or maintaining interaction with others in your community.
Running these menial, yet necessary tasks in the background while you tend to other tasks saves you valuable time and effort, keeping you productive in your business.
The best Instagram automation tools you should try out
While an effective way to automate your Instagram, bots have gotten a bad rap on the platform over the years. This is due to their notorious tendency for being spammy, flat, and oftentimes inappropriate in their ‘interactions’.
An extreme case on the platform involved an Instagram user who made a post talking about her miscarriage. Soon enough, the post was flooded with obvious bots leaving comments such as “Brilliant!” or “Very nice!”, having blatant disregard for the serious context of the post. This was all likely done with no knowledge from bots’ original accounts, but it nevertheless makes you and your brand look bad.
At the very worst, users might even think you’re leaving unseemly comments on purpose.
Thankfully, the advent of Kenji finally provides users with an Instagram-friendly bot that grants you the social exposure you need – without the consequences of unprofessional or offensive.
How It Works
With their cutting-edge AI technology, Kenji serves as a bot to for setting your likes on autopilot. Through their easy sign-up process, you will be asked to identify the hashtags used by your niche and target demographic. Once that’s done, Kenji works its magic to like content relevant to your specified tags, increasing your visibility among users.
Along with hashtag targeting, you can also identify competitors in your niche whose audiences may be interested in your content. With their HyperTarget™ feature, Kenji selects the best users from their following to engage with, getting you on their radar. You can also adjust Kenji’s targeting process by user location.
The best part is, this tool is 100% safe to use within Instagram’s guidelines. You can thus rely on its service without fear of getting the Instagram “shadowban”. As it solely works through ‘liking’ other people’s content, you also needn’t worry about awkward DMs or comments.
After a period of time, you can even track your account performance through data charts that analyze your progress.
Manually interacting with other accounts can get incredibly tedious, but Kenji takes this weight off your shoulders as you focus on other, more meaningful tasks. For brands or influencers just starting out on the platform, this is therefore one of the best automation tools for Instagram that can get you followers quickly and organically.
Forgetting to update your Instagram feed is easy to do, but when building your brand on the platform, it’s a responsibility you don’t want to neglect.
Wouldn’t it be easier to plan out and automate your Instagram posts in one sitting? You can knock out all your creative ideas in one go, have them ready to post on a consistent schedule, and not have to worry about manually posting at specific times in the week.
Good thing third-party services like Hootsuite help you do just that.
How It Works
Hootsuite is a one-stop platform for all your social media accounts – including Instagram. Simply connect your social media accounts to your Hootsuite profile, and you can create and schedule posts for automated publishing.
The platform has a user-friendly interface that gets you started in seconds. You can post directly to your Instagram account without having to leave their site; simply upload your media directly onto Hootsuite, type up your caption and hashtags, and you’re ready to go.
Or, you can schedule your post at a desired time, helping you target optimum times of the day for best engagement. This immediately adds your post to the Hootsuite Instagram queue.
For those who want to edit the size of their images, Hootsuite also comes with a cropping tool to finalize the look of your post.
It’s important to note that these direct-publishing options are only available on an Instagram business account. Those managing a personal Instagram account will be sent mobile notifications prior to their scheduled posting times, prompting them to manually post onto Instagram.
Still, it’s an effective Instagram automation tool that keeps you on top of your Instagram content. Consistently maintaining an active feed is vital for growing your account, and it’s never been easier with Hootsuite’s scheduler.
We’ve discussed the effectiveness of Instagram-friendly bots like Kenji, and how it works well to grow your following without risking your brand reputation.
But what if you’d rather place this responsibility in the hands of real people?
Outsourcing account managers have become an attractive option for businesses, and it’s easy to see why. While you focus on the more creatively-driven aspects of your business, such as generating valuable media content for your audience, it helps to have a virtual assistant carry out the routine tasks required to grow your online engagement.
Upleap provides just this – matchmaking new Instagram users with a social media expert who knows all the right methods to grow your following and content reach.
Because you’re working with real people, the service isn’t a literal “Instagram automation” tool; though it’s an option that works just as well in maintaining an active Instagram presence.
How It Works
Simply sign up to their service, and you’ll be designated your very own Instagram account manager. You’ll then be asked to answer a few quick questions on your brand’s target demographic, including their locations, relevant hashtags, and even competitors they may follow.
With all the given information, your manager gets to work on interacting with the best users who are interested in your content. As they take care in engaging with exclusively organic accounts who are most likely to interact with your profile, you can ensure your brand growth is in safe hands – and is taken seriously.
In time, you are sure to see an increase in your account’s social exposure, engagement, and follower count. And the best part is, these are all real, interested people likely to interact with your content in the long-term.
Of course, your manager is prevented from posting content on your behalf. This is a responsibility that remains under your control, as brand design and aesthetic are best left to your own, personal style.
Those who have worked with Upleap account managers have reported up to 300% faster growth on their Instagram account. However, the speed of your growth depends on your responsiveness of your target audience, and results may therefore vary.
Even so, Upleap is an Instagram “automation” service that makes your business life easier, leading to real, organic results. The service offers a 3-day free trial, no credit card required.
If you like the idea of a third-party scheduler, how about one that’s specifically tailored to the Instagram interface?
While Hootsuite is a multi-featured scheduling app that caters to a range of different social media platforms, Later.com provides automation options exclusive to Instagram and its visual presentation of content.
Those who favor pre-planning their posts yet wish to preview the overall, final look of their feed, will find both needs accommodated with this app in their toolkit.
Later.com is a platform accessible on both mobile and desktop. Established in 2014, it’s since become one of the best automation tools for Instagram, with its ease of use and generous array of scheduling features.
How It Works
Jumping onto their service is easy – just sign up and connect your Instagram account, and import the media you wish to post (this can include both images and videos).
You’ll be presented with their innovative visual calendar, where you can drag and drop your media to a desired date and time. There’s also the option of previewing your Instagram feed to see how each of these posts visually fit with the rest.
Later comes with an easily-organizable media library that’s accessible to anyone on your Instagram management team. You can label each of these media items any way you wish for convenient future searches. With their Chrome extension, you can additionally collect and curate images from anywhere on the web, saving them into your library as you go.
Their analytical data also provides you with the best times to post, helping you schedule your content for optimum engagement. You can also monitor the performance of your last 10 Instagram posts within the last 30 days – their premium (paid) features allow for monthly and weekly tracking.
As for your comments, Later further comes with a “Conversations” feature that allows you to engage with your audience, responding to and managing their feedback without ever having to leave the Instagram.
Once your engagement blows up and keeping track of comments becomes an increasingly difficult task, Later provides you with an inbox that archives all recent comments on your posts, so you’ll never miss a follower interaction.
Later is a service that can’t be recommended enough among avid Instagrammers; a tool that’s bound to save you loads of time, effort, and marketing hassle.
As mentioned previously, liking posts on Instagram isn’t necessarily considered a “spammy” activity. Unlike empty, valueless comments that often run along the lines of “Cool! 👌😍” or “🔥 🔥 🔥” (where it often doesn’t take an expert to realize they’re interacting with a bot) – likes are a generally welcomed gesture on Instagram that works as a win-win strategy.
The user receiving a like gets a boost of engagement, while you get your profile name on their radar.
Like Kenji, Robolike is an Instagram automation service that works with this mindset. They’ve got one mission: to grow your following in the fastest, most Instagram-friendly way possible. And what better way to do this, than with “likes”?
How It Works
By signing up to their service, you’ll gain access to Robolike’s “liker bot”. Using the tool is incredibly simple; all you’ve got to do is run Robolike in the background as you go about your daily tasks. Your bot will be sending out up to 90 likes per hour, growing your social exposure with each one.
The process works through hashtag targeting, where you specify the tags of content your bot will search and engage with. You can also choose time limits (ex. letting it run for 24 hours or less according to your preferences.)
Unlike Kenji, Robolike does lack the option of targeting competitor audiences in your niche, or filtering out your auto-likes by location.
While you’re running your bot exclusively through hashtag filters, it’s still nevertheless an effective tool for automating your Instagram.
Time to Automate!
Now that you’ve got a list of the best automation tools for Instagram, you can save tons of precious time and effort for other, more demanding management responsibilities.
The most Insta-savvy users out there benefit from these handy, third-party apps by gaining focus on the more creative aspects of maintaining an Instagram account. After all, creating a profile of unique, original content should be at the forefront of your profile goals; undivided attention that is easily achieved by outsourcing your menial background tasks.
So, give your Instagram marketing the upgrade it deserves, and get on board with some of the best automation services available.