Without a doubt, blogging has gone from being a quirky hobby to becoming one of the most successful business ventures online. Fact is, there are a ton of topics waiting to be written and talked about. And with those topics come a lot of people hungry for valuable content that’s interesting to them. Enter beauty bloggers.
Right now, one of the most popular niches in blogging is beauty blogging. Content for beauty can range from skin care, makeup advice, tips, hacks, remedies, and even which brands and products to trust. It’s clearly a niche that covers a lot of interesting ground.
With this demand for tailored content, the stage was set for beauty bloggers to emerge. Simply put, they’re the gurus that beauty enthusiasts go to when they need help to look their best on a date, a party, a normal office day, and even on Halloween. They’re a helpful bunch, sharing beauty secrets and tips to people who need it. They’re like fairy godparents in the online world!
If you’re reading this, chances are you’re someone who’s fascinated by beauty bloggers. You may even want to become one someday. If that’s in your plans, then you’re in luck. We’re to get real about what it’s like to live the ‘fabulous’ lives of these beauty bloggers. Ready?
What Do Beauty Bloggers Do?
Beauty bloggers, especially the most successful ones, have access to some of the best perks in the world for beauty enthusiasts. Ask any makeup-loving person, and they’d likely switch places with these beauty bloggers to enjoy these perks, too.
That said, what ARE these so-called perks that a beauty blogger can enjoy?
1. Beauty Bloggers Receive Pricey Freebies.
Once you’ve created a steady following and audience as a beauty blogger, you can pretty much expect to receive tons of free products for makeup, skincare, and everything in between. Bloggers are regarded as influencers of things and products they talk about in their content, after all. Thus, it’s in the best interest of brands to have these content creators become their ambassadors.
Once brands see your success, they’ll be sending you gifts and freebies in exchange for your referral. Now, referrals vary, depending on your arrangement with the brand. Referrals may come as a link directed to their site, a 3-second exposure from one of your tutorial videos, or even just a simple tag from your social media post.
If your blog manages to appeal to a lot of readers, bigger brands will do the same. And of course, that means more expensive freebies for you!
2. Beauty Bloggers Travel And Attend The Coolest Events.
Traveling and free passes to cool events are also some of the things beauty bloggers enjoy. But it’s not just about looking cool. These events are also opportunities for them to meet new people in their industry. In essence, they’re expanding their professional networks while getting to know like-minded individuals as well.
More often than not, attending all sorts of events can be considered part of the job. And when we mean job, it means that your attendance is paid, either in kind or according to your terms. Now, how cool is that?
3. Beauty Bloggers Get Paid To Do What They Love.
Who wouldn’t want to do what they love doing AND earn a living from it?
In an ideal setting, a beauty blogger is someone who simply followed their dreams, trusted the process, and worked hard on their goals. They are passionate with what they do and believe it’s for the long haul.
Beauty Bloggers Don’t Lie On A Bed Of Roses
If done right, beauty blogging can be quite rewarding. When you become a master at it, you can actually build a steady income from it. You can generate income not just from your views and audience, but also from sponsorships. Sometimes, you can get compensation even for just mentioning a brand in your content.
Long story short, there’s really a lot to look forward to in the beauty blogging world.
However, if you want to enter the world of beauty bloggers, you need to be prepared to fail as well. Being a beauty blogger, like any other endeavor, has its share of downs, too.
It’s not just about creating makeup tutorials or shooting beautiful event photos. There’s a lot of hard work, time, research and effort going into every piece of content beauty bloggers make. This guarantees that their output is valuable and appealing to their audience.
And of course, beauty blogging isn’t a nascent industry anymore. With strong competition all over the internet, only the best ones rise to the top.
So, How Does One Join The Ranks Of Successful Beauty Bloggers?
With the right determination and passion, you can work your way to the top. If you want to become like the beauty bloggers you’ve always looked up to, you must not be afraid to do anything and everything along the way.
Still want to be a beauty blogger? Might as well aim to be successful at it. Let’s walk through the steps in becoming a beauty blogger.
Starting Your Blog
It all starts with setting up your blog (or vlog, if you want to be like one of those beauty bloggers on YouTube).
There will be a lot of brainstorming, some technical stuff you need to study, fees and services to pay for, marketing strategies you have to learn, and all that jazz. If you plan to start on your blog, these steps can help you:
Step 1 – Decide Which Niche You’ll Focus On.
Beauty is a very general topic in itself. If you want to have even just a shred of a chance at standing out, you need to focus on one aspect and work hard at it. Covering a wide array of topics may help your site earn customers, but this won’t help you make them stay. And here’s the thing: Blogs should always be about building your empire.
If you look at the top beauty bloggers, you’ll notice one thing they have in common: authenticity. There are a lot of beauty blogs out there, but talent, combined with personality and character, are going to make your blog stand out.
Step 2 – Know Your Audience.
It’s your blog, yes, but it’s not always about you.
When thinking of the framework of your content, know that you’re doing it to bring value to other people. Your audience is made up of your customers. Just like in any business, you have to get to know them to be able to know how to effectively reach them.
Step 3 – Invest In The Right Gear For Beauty Bloggers.
Buy a good camera, attend seminars, hire professionals to help you, and do whatever you can for your blog in any way possible. Doing so will reward you in the future.
This, in essence, means pouring time and energy into building your blog. Your beauty blog is a business in itself, so don’t expect it to work without a CEO running it.
Step 4 – Be Patient.
This is one of the most difficult things you have to do. If your blog isn’t performing the way you want it to be, be patient with it, and with yourself as well.
It might be the right time to study more, or plan other ways to make your content more relevant to your audience. Maybe you can learn about marketing strategies you can use. Opportunities are endless; you just have to know where to look.
Growing Your Audience
Reaching your traffic goals is only a small part of a much larger equation for success. The online world is a very fast-paced environment. You may be getting more than enough visits today, but this won’t guarantee you the same results tomorrow. Algorithm changes happen frequently, usually unannounced — and there’s nothing you can do to stop them.
To be a successful beauty blogger, you must do your best to market your blog in as many ways as possible. Luckily, the online world has multiple avenues for you to accomplish this.
Search Engine Optimization and Marketing
There’s virtually no chance a blog site or any website can be successful without incorporating SEO into it. Learning how to properly optimize your site will in turn lead to it showing up (and ranking high) on search engine results. This, of course, increases that chances that your target audience will find you. The right SEO strategy will put you at the very top of the search results page, where everyone can see you.
Social Media Marketing
Social media platforms such as Instagram have basically changed the beauty game. For instance, video tutorials have helped so many beauty bloggers on YouTube grow their following. Other social media platforms have also helped in the proliferation of video and photo content all over the world.
Top Beauty Bloggers From All Over The World
It helps to know what the industry looks before you begin entering it. If you’re looking for inspiration and people to look up to in the world of beauty blogging, take a good look at this roster and see if you can stand out just like them.
First on our list of top beauty bloggers is this Dubai beauty, with over a million Instagram followers. Her easy-to-follow tutorials and makeup tips have helped her earn so much in her chosen career. She has even launched her very own cosmetic line.
Next is Michelle Phan, one of the most successful beauty bloggers on both Instagram and YouTube. This self-professed fan of Japanese anime has incorporated her passion and personality into her channels, creating a unique persona for her and helping her become more relateable with her audience.
A makeup artist who decided to take on the online world, Jeffree Starr now has millions of followers on social media: an empire of fans who love his creations. He also balances his art with his love for music. This sassy beauty guru is truly an authentic character, and that makes it impossible for him not to stand out.
Naomi steals the spotlight with her vogue makeup concepts and all-out creations. Her works are a delightful combination of luxurious and edgy.
Last but not the least is Marianna Hewitt. A good friend of the Kardashians, Marianna also gives inspirational advice and helpful information about skincare.
Beauty Bloggers Vs. Beauty Vloggers: Which One Should You Be?
Bloggers write quality content that is desirable, helpful and entertaining to their target audience. In crafting their articles, bloggers also take the various technical aspects of SEO into consideration. A well-optimized blog can give you more opportunities to be seen by people who are interested in your content and want extensive, in-depth information.
Vloggers, on the other hand, create and use videos to engage with their audiences. If you maintain a vlog and a blog, your vlogs can also have the same content as your blogs, albeit presented in a different way. Obviously, vlogging thrives on YouTube, Instagram, and other social media platforms with video-sharing capabilities. Beauty bloggers in particular tend to take advantage of vlogs, as they’re perfect for product demos, how-to’s, and tutorials. After all, describing in detail how to contour your face in a blog article is one thing; showing it to your audience is another thing entirely.
If you want to be a beauty influencer, which should you focus on? Our answer: a balance of both.
So, based on everything you’ve read, how are you finding the world of beauty bloggers world so far? Does this still sound like a career you’d like to pursue? Now that we’ve given you the basics, it’s up to you to find your place in an industry as tough and competitive as this. Then again, all you really need are the right tools to get you started, and you’re sure to get better at this as you go along the way.
Now, one question remains: Are you ready to join the world’s top beauty bloggers with your talent and dedication? Go, because the industry awaits!