Wondering how to create a brand on Instagram?
These days, if you have the right strategy to guide you, Instagram can quickly become one of the most powerful tools in your business arsenal.
According to marketing pro, Neil Patel, only around 32% of users engage with brands regularly on Facebook. However, on Instagram, 68% of users regularly connect with companies. That means that if you want to reach your target audience, you have double the opportunity on Instagram.
A brand is more than just a logo or business name. Your company’s brand is how you establish authentic and emotional connections with your target audience. Get your branding right, and you can create countless fans ready to advocate for your company online.
Hundreds of thousands of users visit Instagram every day. So, there are endless chances to make your social media efforts count and develop a stronger presence for your business. However, you’re going to need to learn how creating a brand on Instagram works first.
Fortunately, we’re here to help.
Step 1: Establishing Your Brand Foundations on Instagram
If you’re wondering how to create a brand on Instagram, the first thing you need to do is figure out what you want to accomplish with your social media campaigns.
Having a goal or strategy in mind will keep everyone on your team moving in the right direction. On the other hand, if you don’t have any clear goals in place, you’ll have a tough time figuring out if you’re making progress or not.
If you’re creating a brand on Instagram, then there’s a good chance that you’ll want to:
- Develop brand awareness
- Improve your brand reputation
- Strengthen your brand recognition
To do all of these things, you’re going to need to take some steps towards understanding what your company stands for, and who you want to reach online. Check out how Showpo showcases its brand, for instance: It’s clean, straightforward, and stylish:
To build your foundations, ask yourself:
- How do you want people to see your brand: What kind of image are you trying to create? Do you want people to see you as professional and sophisticated, or playful and fun?
- Who is your target audience: What does your target demographic look like? What are they interested in and what kind of content do they crave?
- What are your competitors already doing: Assessing the competition gives you an excellent starting point. As well as offering inspiration, your competitor analysis will also give you a chance to see where you can stand out on Instagram by doing something differently.
- How are you going to measure your branding success: Will you be looking at metrics like likes, follower count, and comments to determine if your brand is growing? Or are you more interested in online traffic and conversions?
Step 2: Building Your Instagram Branding Kit
Once you have an idea of the business, you’re going to be showcasing on Instagram, and the kind of target audience you want to connect with, you can begin building your “branding kit.” When you’re learning how to create a brand on Instagram, your branding kit is your go-to guide of things that separate your company from its competitors.
For instance, some of the things you include in your branding kit might be:
- A definition of your brand essence: What makes you stand out from the competition – how would you describe your personality and values? Look at how @GoToSkincare showcases fun, worry-free skincare in its Instagram profile.
- A color pallet: What are your brand colors? What kind of shades do people associate with your company? A basic selection of colors will also help you to figure out what your Instagram grid should look like. For instance, @Healthy_ish embraces a vibrant color palette to highlight the tasty images of food that it shares.
- Brand Style: Aside from your color and personality, there are other factors that can go into your brand style, such as the gifs and emojis that you use in your Stories and Instagram captions. Your tone of voice is likely to come through in various aspects of your Instagram profile too – highlighting your unique character on your bio.
Once you’ve got your branding kit, fill out your Instagram profile with those basics in mind. Choose an Instagram profile picture that conveys the unique essence of your company while paying attention to your chosen colors. Think about what details and hashtags you need to include on your business bio to make your company stand out.
If you need a little inspiration, check out how @Playdoh has harnessed all of its branding elements, from primary colors to a playful tone of voice, to make its profile stand out. Even the Stories highlights at the top of the page come with endearing covers to attract followers:
Step 3: Start Creating and Curating Content
Once you have your foundations and branding kit in place, you can start to invest in the fun part of creating a brand on Instagram. That means taking steps to spread brand awareness and get people engaged with your company.
The easiest ways to encourage better brand recognition on Instagram is to curate and create valuable content. Remember, there are many different ways to show your audience what you stand for with your Instagram profile, besides just sharing pictures. You can also:
- Post regular Instagram Stories: An Instagram Story is an excellent way to capture audience attention. With polls, stickers, gifs and more, you can connect with your target market and learn more about them too.
- Experiment with Instagram video: Video is quickly becoming a more popular solution for marketers on Instagram. Whether you opt for live video, basic video posts, or IGTV, there’s something for everyone. You can even slot video clips into your Instagram Stories.
- Post beautiful pictures: Go above and beyond when you’re posting images on Instagram – after all, this is an aesthetic, social media channel that’s designed specifically for sharing rich content.
Whatever you share on Instagram, remember that your content should consistently represent your brand. That means creating a specific aesthetic that you can stick to. For some companies, that means using the same selection of colors in each post. For others, it will mean investing in a particular Instagram filter.
Another way you can ensure consistency is to track when your posts get the most engagement. Then, create a schedule that allows you to share material at the right time every day. Remember, your goal should be to delight and engage your audience, while providing them with content that says something unique about you. Look at how @AirBnb introduces customers to a new kind of travel by showcasing unique experiences that you can unlock with their app.
Step 4: Remember Captions and Hashtags
When it comes to creating a brand on Instagram, it’s crucial to perfect the visual element. Make sure that you always deliver high-quality videos and images. This will reassure your followers that they’re dealing with true professionals. What’s more, beautiful posts are more likely to attract attention on a channel like Instagram.
However, it’s important not to underestimate the power of your words too – particularly when building a brand. Your brand is the heart and soul of your company – the thing that your customers develop an emotional connection with. If you want people to understand you and what you stand for, the best thing you can do is tell stories in your captions.
When writing your Instagram captions, remember to:
- Get emotional: Use words and stories that will connect to your audience on a deeper level. This will help them to develop a relationship with you.
- Be local: Using geographical tags will help your customers to identify you as a local business, which encourages community spirit.
- Show your personality: Every brand has a unique tone of voice. Make sure that your character shines through in the words you use.
- Use plenty of niche hashtags: Improve your chances of attracting the right audience by finding the ideal hashtags with the help of a tool like Kenji.AI.
For a great example of how to create a brand using captions and hashtags on Instagram, check out @NatGeoUK. All of the posts shared here come with a small story to let you know precisely what you’re looking at.
Step 5: Connect With Your Target Audience
Creating a brand on Instagram isn’t just about choosing a specific selection of colors for your grid or making sure that you use the same filters time after time. You also need to make sure that you’re building real, authentic connections with your target audience.
Fortunately, there are plenty of ways that you can boost your chances of making real connections with your target market on Instagram. For instance:
- Start a conversation: With poll stickers and other questions on Stories, you can start conversations with your target audience and gather useful information about their preferences, beliefs, and values.
- Run competitions: Get people invested in your business and brand by showing them that you’re willing to give them value for their time. Contests are a great way to get your followers excited. They’re also fantastic when you want to spread the word about your company.
- Use a branded hashtag: A branded hashtag, like Nike’s #JustDoIt, is an amazing way to help your brand grow and create an environment where you can collect user-generated content. Make sure your branded hashtag is easy to remember and share – don’t forget to post it on your bio too.
Another great way to connect with your audience?
Share the content that they post.
Show your customers that you’re interested in what they’re posting online. In return, they’ll reward you for it by creating more relevant, brand-oriented material in the future. Check out how Instagram regularly shares fantastic content from some of the most popular accounts online for inspiration.
Social media is all about being “social”. Curating and sharing other people’s content improves engagement levels and helps your audience to understand what your business is all about.
Step 6: Track and Optimize Your Efforts
Finally, creating a brand on Instagram requires consistent focus and effort.
Logging in and sharing pictures every day isn’t enough. You’ll also need to have a plan in place for how you’re going to track what content your followers enjoy most.
While there are plenty of social media monitoring tools out there to help you, one of your best options is to simply look at the metrics provided by Instagram. Everyone with a Business account should also have access to Instagram Insights. Here they can check out where their customers come from, what kind of content they respond best to, and more.
To make sure that your brand building strategies are working, remember to look at metrics like:
- Brand awareness: This includes looking at the number of time people use your branded hashtags, your follower growth rate, and your post reach.
- Brand engagement: This includes metrics such as the number of likes, comments, and amplification rate (based on shares).
- Conversion rates: Instagram Insights will also help you to see how your brand strategies are adding up to more traffic, conversions, and purchases on your website too.
The more people learn about your company and fall in love with your brand on Instagram, the easier it should be to generate dedicated repeat customers.
Creating a Brand on Instagram
Discovering how to create a brand on Instagram is easy. However, developing and maintaining that reputation might be tougher than you think.
As your business continues to grow and your presence on Instagram develops, it’s vital to ensure that you’re providing a consistent, meaningful experience for your audience. If your branding strategy is up to scratch on Instagram, then you can expect to benefit from more customers, greater brand loyalty, and even increased conversions.
It all starts with figuring out what you want to be known for and who you want to reach. From there, it’s up to you to track and optimize your brand efforts to increase your chances of success. Need some extra help? Start your free trial with Kenji.AI today!