In a little over 20 years ago, using videos (or even just simply filming your brother’s birthday party) is considered nothing short of a status symbol. Videos were the pinnacle of human technology then. Buying video recorders were expensive. How expensive? Well, the first ever commercial Video Home System (or VHS for short) was a little over $768.00. That’s $2267.00 dollars today, adjusted for inflation. This was around 1982, where video rentals and cassette tapes were all the rage. (We’ll get into how to upload high-quality videos to Instagram after this history lesson.)
One Brick To Rule Them All: The Video Home System
Have you seen the brand JVC? JVC was one of the first brands to commercialize Video Home Systems in Japan in 1976, before it arrived at the shores of the West a year later. According to Wikipedia’s technical assessments, one tape was “187 mm wide, 103 mm deep, 25 mm thick (73⁄8 × 41⁄16 × 1 inch) and made of a plastic shell held together with five Phillips head screws”. It was a bit shorter than your average hardbound book, but a bit thicker than that, too. The more expensive tapes could store around two hours of data, while the cheaper ones went for one hour or less.
Ever noticed why the movies you were watching way before were shorter, probably around 1 hour and 30 minutes? It was because the longer your movie was, the more expensive it would be to produce, and consequently sell to your audience. For perspective, Marvel’s Avengers Endgame ran for three hours and two minutes. This goes the same for music. Early pop tracks only had around 2 minutes of recording time. If you’ve watched Bohemian Rhapsody, that’s why record companies refused to have them record around seven minutes.
This was a time where data was simple, and we used diskettes to store documents. Immortalizing memories was a luxury! I remembered when we were little, my uncle in Canada sent us the full set of the first Star Wars trilogy movies. We didn’t have much, so we treasured those three tapes like gold. Not only that, when the family was feeling a bit fancy, they would borrow my grandfather’s VCR player and watch the tapes with a few peanuts on the side. We probably watched that well over ten times before we had enough money to rent other movies. Han Solo’s lines are only entertaining for the first 10 times.
No King Lives Forever: The Rise of the Compact Disc Digital Video
Then, 11 years later after the VHS took the world by storm, the next video evolution came in the form of the Video Compact Disk Digital Video, or VCDs. Now these look a bit more familiar! These were the CDs we grew to know and love. Coming in 4.7 inches in diameter, these mini frisbee-like disks were read by VCD players which were more compact. Surprisingly, as if defying the laws of physics, the smaller package could hold over 80 minutes of higher-quality audio-video media in one disk, with less artifacts and overall noise.
These things were the bomb in some areas like Asia and North America. It became a staple in households, dethroning the previously thick and heavy VHS and VHS players for entertainment. Most VHS rental shops had to change gears to adapt to the VCD craze, quickly or risk losing customers. I remember vividly the media craze back then; in our school, MP3 disks were in demand for music and movies.
If you had a CD burner then, you were in luck! Business was booming. There was a sprawling black market spearheaded by 14-year olds selling MP3 CDs. If your pc had a CD printer, you had a cut in the elite levels of the market because CDs with the album art on them were a status symbol then. Eventually though, our school had a crackdown on the illegal CD trade and many students were sent to the office. I guess regulation was out of the picture then!
A Challenger Approaches! Streaming The Videos Of Today As The Media Of Tomorrow
Technology is a ladder. It’s a never-ending ladder where the complacent companies lose bearings as quick as they owned it. The Internet paved the way for even more media access especially once more local households were able to afford cheaper internet over time. Digital piracy was also a huge problem since 1999. As computers were able to detect the content of VCDs and MP3 CDs individually, naturally people had the urge to just copy and paste the data directly to their computers… and make copies of it via CD burning.
The rampant data piracy era was slowed down when internet streaming started to break out through Apple TV in 2007. Streaming is basically playing a video through the internet, but projecting it directly to your television sets. You no longer had to download (and consequently, buy more disk space through external disk drives) and watch in your PCs.
The original Apple TV was an expensive option back then, but this early form of direct digital media was like striking gold. It was one of the technologies that ushered in the Netflix generation. This was known as “cord cutting” cable TV–because apparently, people were so sick of advertisements (surprise!) and scheduled TV programs!
This cemented the reign of Netflix. It empowered the audience to choose what they want to watch, and where they wanted, and whenever they felt like it. Cable TV is slowly declining, especially as the digital shift (e.g. Fox+, Disney+, and other companies were starting to create their own streaming platforms) moves ever faster. The marriage of video media consumption and internet access is the new entertainment arena. Today, social media is one of the biggest suppliers of video entertainment through original content (like the oceans of memes we have today). As businesses, it would be wise to ride the wave and invest on video the soonest, as this is where the market has settled. For starters, we recommend using Instagram for your video content.
Why Do People Love To Upload High-Quality Video To Instagram, Anyway?
Instagram is supposed to be an image site, right? Well, that is correct. However, Instagram decided to host videos on its servers in 2013. Videos are, after all, just photos stitched together. How effective can uploading a high-quality Instagram video be?
- Instagram can host up to 60 seconds of video per post. According to Wyzowl’s research, “of the 51 percent of marketers who have used Instagram video, 88 percent found it to be an effective strategy.” Why? Because people tend to click call-to-actions and stay longer when interesting videos autoplay while they’re scrolling down.
- Instagram Stories are effective featured videos that last for 24 hours before expiring and are archived after. According to Buffer and Delmondo’s data as cited by Forbes, “Accounts that posted a series of 10 stories earned twice as many median impressions as accounts that didn’t post at all, and those with 20 stories earned five times the number of median impressions than the non-story posters.” The more impressions you have, the better.
- Instagram Videos are Emotional: According to the Harvard Business Review, customers place more importance to emotional connection than customer satisfaction. This form of inspiration creates a more powerful company-customer brand relationship. Videos can portray this better than images through storytelling. The more high-quality your content and delivery is, the more it might become viral.
Tips Before You Upload High-Quality Videos To Instagram
Here are some more tips to consider before uploading your video content:
High-resolution particles always work. Instagram is a visual platform. The higher the quality of the videos you upload, the more likely you are to stand out. Focus on striking colors and excellent framing (like the rule of thirds and the golden ratio). Try to keep this vertical though as users use phones upright.
Share a compelling story. Stories are a series of frames (or videos) that can be addicting to watch unfold. Therefore, with every post you make, ensure that it leads to a logical, step-by-step order to compel users to finish the message. An Instagram story gives your followers a picture of the event journey even if they weren’t there. Remember to make every frame a cliffhanger!
Don’t forget your call-to-action. Once the story has been laid out, make sure you audience knows what to do next. Do you want them to visit a page? Or perhaps like a post? Make it clear-cut.
Now that we have that out of the way, how do I upload my 1) high-quality, 2) emotionally-investing, 3) clear-cut video to Instagram? It’s simple. Just follow these steps.
How To Upload High-Quality Videos To Instagram
Step 1: When rendering videos, make sure you create your source video at 4K in 60 FPS. Instagram downsamples videos so when you throw it your very best, the scaling just evens it out to HQ.
Step 2: Now that you have your video ready, check out how long it is. If it’s above 60 seconds, you might want to upload this to IGTV. Here’s how you can upload to IGTV as per Instagram’s instructions:
- Tap in the top right of feed, or open the IGTV app.
- Then, tap and choose a video, then tap Next.
- Tap and slide the image at the bottom of the screen to select a cover image or tap Add from Camera Roll (iPhone) or Add from Gallery (Android). Tap Next.
- Add a title and description.
- If you’d like to add your video to an IGTV series, tap Add to Series. Note that if this is your first time creating a series, you’ll need to create a series name.
- You can choose to post a preview of your video to Instagram feed and your profile or share your video to a Facebook Page.
- If you’ve chosen to post a preview, you can tap Edit Profile Cover to adjust how your IGTV cover photo shows up on your profile grid. You can also tap Edit Preview to adjust how your IGTV video will be previewed in feed (you’ll only have this option if your video is 9:16. If 16:9, your video will show in full).
- Tap Post.
For regular-timed videos, you can follow these shorter steps straight from Instagram:
- To upload a video or record a new one, first tap at the bottom of the screen.
- To upload a video from your phone’s library, tap Library (iPhone) or Gallery (Android) at the bottom of the screen and select the video you’d like to share.
- If you want to record a video, tap Video at the bottom of the screen. Tap and hold to start recording, and lift your finger to stop. You can tap and hold again to record multiple video clips and tap to switch between cameras.
Keep in mind that the maximum video length is 60 seconds. Once you’ve recorded or uploaded a video, you can add a filter, a caption and your location before sharing. Note: You can’t take or upload videos from a desktop computer.
Voila! Just like that, you can now upload high-quality videos and get your brand noticed in Instagram ASAP! Just follow these rules consistently and we’re sure that your content will reach more potential clients.