What’s an easy, effective way of getting your content seen by other Instagram users?
Apart from optimizing your hashtag game, having a compelling call-to-action and – most importantly – creating content that’s impactful, memorable, and share-able among viewers; one must also learn the art of successfully advertising on Instagram.
Instagram ads are a native feature on the platform, allowing you to promote your posts (or stories!) on other people’s feeds for a paid budget. These ads are integrated into Facebook’s ad manager, so in order to start running Instagram ads on the platform, a Facebook page for your business is necessary.
With 75% of users reportedly taking action on Instagram ads, it’s no wonder we have 2 million advertisers on the platform each month. Hopping onto the bandwagon should be a no-brainer for growing your Instagram profile quickly, conveniently, and cost-efficiently – but with the over-saturation of ads out there, how does one stand out?
Below, we discuss some of the most vital tools for successfully managing Instagram ads, and ensuring you a successful campaign.
Advertising on Instagram – Tool #1: Photo-Editing Apps
Over – Design Professional, Trendy Instagram Ads Right From Your Phone
Over allows you to create stylish, branded images that’ll surely make for striking, eye-catching photo ads. Available on both Apple and Android systems, Over boasts a large collection of pre-made fonts, graphics, and stock photography (taken from Pixabay, Unsplash, and Google Images) for all your design needs.
Their interface includes a variety of layering, blending, and masking tools that can help you edit your images to perfection.
These tools aren’t limited to your standard Instagram ad, however – Over also provides you with plenty of template and design options for creating Story ads and images for other social media channels, such as Facebook or Twitter.
The best part is, all this is available from the convenience of your phone. Simply download the app, and create fantastic Instagram visuals with the tap of a finger – anytime, anywhere.
Layout – Create Striking Instagram Ad Collages
Got a lot of images you’d like to include in your photo ad? With Layout, users can create eye-popping visual ads in the form of a snazzy collage. With a user-friendly interface and plenty of customization options, this app is easily one of the best of its kind.
Layout users can choose from existing photos in their camera roll, or shoot new ones on-the-go through the app’s built-in camera. These photos are instantly combined in various layouts. Simply pick the one you like best and edit it to your liking.
The app displays a variety of editing tools that provide you full creative control over your visual story. These include mirroring, flipping, and resizing options. It even has a “Faces” tab, allowing you to quickly filter out photos with people in them.
Crello – The “Instagram Ad Maker”
Crello markets itself as an online tool exclusive to creating Instagram ads, and with its convenient, straightforward process in designing such visuals – it very well succeeds on all fronts.
This is a free ad maker that takes through an easy, step-by-step procedure in designing the perfect ad. Simply pick from their range of Instagram formats, select a layout you’d like to edit, customize the existing text and elements, and save your image for posting.
The designers are well-aware of the process that goes into creating successful, image-based ads; with the variety of pre-made templates they have on-hand, rest assured you’ll end up with sleek, professional visuals that effectively tout your brand image.
The service also provides over 3,500 photos and 3,500 vectors to choose from, letting you customize to your heart’s content.
Advertising on Instagram – Tool #2: Video-Editing Apps
Flipagram – Create a Photo Slideshow for your Instagram Ad
Instagram videos reportedly receive 38% more engagement than image posts, so why not incorporate them in your ads?
Flipagram is an Instagram video creator that allows you to share your visuals in the form of a video slideshow. The process is easy: select the photos you’d like to combine; overlay any desired texts, music, or filters; and share on Instagram, Facebook, Twitter, or even the Filpagram community.
Promote this post as an ad and voila! – you’ve got yourself an animated advertisement that promotes your stunning, branded photos.
As mentioned, Flipagram also has its own community where you can discover, follow, and reshare content from other users. Who knows; by promoting your brand on the Flipagram platform, you may even generate some extra traffic.
Shakr – Quick, Easy, and Stylish Video Marketing
When it comes to creating top-notch, professionally-designed videos for social media, Shakr is one of your best bets. An online video creator with that generates attention-grabbing videos for all your advertising and content needs, you’re bound to make memorable ads that stand out from the crowd.
Choose from a wide selection of pre-made video templates, conveniently categorized by “feel” and “energy”. Access their library of over 1,000,000 stock images and video clips, and overlay your final creation with a pre-licensed audio track. It’s all as easy as drag-and-drop.
If you’ve got it in your business budget, Shakr also offers its designers to create customized videos for your brand. Simply send over your media files for video production, or allow Shakr’s world-class designer team to create you one from scratch! These designs are then added to “private collections” on the Shakr platform, accessible to you and anyone on your team.
Biteable – Quirky Instagram Ads in Seconds
Biteable is another online software for creating unique Instagram ads in a matter of minutes. Like Shakr, the entire process is an easy drag-and-drop one: pick a style of video that suits your brand, edit the template text, select colours that fit your aesthetic, add any desired backing tracks – and share onto Instagram.
Users can choose from a variety of different video templates that cater to a range of advertising needs. These include sales, promotions, and presentations for various fields such as events, retail, or education. Each come with wonderfully-crafted animations, graphics, and characters.
If you’d rather have all the creative control, you can also create an entire Biteable video from scratch. Just mix and match the elements you like until you produce the perfect video ad.
What’s more, is that this online service is cost-efficient and user-friendly for anyone with little to no design experience. As a bonus, their site also provides a few tips and tricks in creating effective advertisements for those new to the game.
Advertising on Instagram – Tool #3: Call-To-Action Tools
Like2Buy – Send Viewers From Your Instagram Ad to Your Online Store
Like2Buy flaunts itself as the first-ever successful “shopping solution” to Instagram’s content. It’s hard to debunk their achievements, either – with its simple, efficient setup process and sleek interface, it’s easy to see why most e-commerce businesses (including the international fashion brand, Forever21) opt for their service.
Like2Buy allows Instagram users to transform their gallery into an online store. All you need to do is sign up to their website, upload your Instagram photos with featured products, and display the auto-generated link to this page on your Instagram bio.
Each photo in your Like2Buy gallery will lead viewers to their corresponding landing page in your brand’s e-commerce store. It’s best to keep this gallery similar to your actual Instagram feed, so that visitors coming from your profile can conveniently navigate to their desired product photo.
By having a one-stop-shop link for all your goods on sale, you’re guiding your visitors through their purchasing journey as efficiently as possible. Thus, rather than having to sift through your photo captions for the appropriate shop link, followers can easily find the products they’re after in three clicks.
This is also convenient when advertising on Instagram. Your call-to-actions are made a whole lot easier by directing viewers to your bio link, rather than specified posts on your feed (or unnecessary external sources).
Bio.fm – Have All Your Important Sources Under One Link
As mentioned, it’s a far more convenient user experience when your followers can simply click on one link for all their needs, rather than having to wade through several different ones.
This also makes it easier on you as an Instagram manager – when creating Instagram ads, having the simple call-to-action of “link in bio!” makes your online conversions a lot more efficient.
While Like2buy excels in providing a user-friendly “shoppable” experience, bio.fm takes this one step further by providing a platform for all your links; whether these be your store websites, coupon codes, affiliate links, blog links, or other online content.
This organized media library is highly useful for influencers or businesses enjoy sharing varied, external content on their profile – from sales links to other social media posts.
The service provides you with a simplistic dashboard where you can import all your online content, separated into blocks. You can then easily adjust these blocks by priority.
When advertising on Instagram, you can instantly direct viewers to product, sale, or event you may be promoting through the simple click of one link. Marketing can’t get any easier than this.
Story Links – Optimizing Your Instagram Stories Ads
If you’ve got at least 10,000 followers on your Instagram account or hold a verified profile, you’ve got an advantage most other Instagrammers don’t: Story links.
Unlike your typical Instagram post where caption links are sadly un-clickable, Stories provide these convenient call-to-actions by allowing verified users to add “Learn More”, “See More”, or “Shop Now” links that lead to a desired landing page.
Just select the chain-like icon while editing a new Story, and enter your desired link in the appropriate field.
These are incredibly useful when launching product or event campaigns, leading viewers directly to your exact source of information. All it takes is a single swipe to end up on your online store, booking page, or other web content.
Advertising on Instagram – Tool #4: Ad Management Tools
Revealbot – Automate Your Instagram Ads
As mentioned, to work with Instagram ads, you first need to connect an active Facebook page. With these two platforms linked, users can conveniently manage their Instagram advertising through Facebook’s Ads Manager.
Revealbot is a useful platform in automating all your Facebook and Instagram advertising. Simply set conditions that pause, run, duplicate, or the adjust the budgets for your ads, ad campaigns, and ad sets.
You can even auto-boost the best content you have on both platforms by setting conditions based on likes, reactions, and comments. You also have the option of customizing budgets and demographics for each set of auto-boost conditions.
On top of it all, you have access to analytics of your overall ad performance, delivered to your inbox or Slack team. These reports can also be further customized to show metrics most important to your business goals.
By having an automation tool like Revealbot, marketers can conveniently cut out valuable time and effort placed into managing Instagram ads.
Facebook Ads Manager – Manage Your Instagram Ads
When it comes to basic management of Instagram ads, third-party services aren’t necessary. Users can easily create, run, edit, and track their Instagram ads through the convenience of the Facebook Ads Manager.
From this platform, you have the choice of creating an Instagram ad from scratch, or turning an existing post from your feed into a running ad. You’ll then be asked to fill in extra details including ad objectives, placements (running it exclusively on Instagram or across Facebook, too), and format.
The final step includes reviewing your ad before submitting it for review. Once approved, it’ll be up and running on Instagram.
To view the performance of your Instagram ads, select the campaign name in Ads Manager that contains the ad you’d like to track. Click on “View Charts”, and you should have a list of sections displayed, one of these being “Placement”.
Upon clicking on “Placement”, you should be able to see the results of your ad on Instagram – including post engagements, reach, and amount spent.
Thinking of Advertising on Instagram?
With the feature to run sponsored ads on Instagram, reaching new audiences has never been more efficient. However, one needs the proper creative instruments, call-to-actions, and management practices to run a truly successful campaign. Using the tools discussed above, you’ll be well on your way to hooking in new followers, and watching those conversions rise.