With a billion monthly active users sharing content on the platform – a figure that’s likely to increase in the years ahead – creating exceptional posts on Instagram has become an increasingly challenging effort for brands and influencers.
A recent statistic has revealed that approximately 95 million videos and photos are uploaded to the platform per day.
So, how does one successfully stick out from the crowd?
This is where the use of Instagram post templates come in.
As a visual platform, Instagram is all about drawing in viewers with eye-catching aesthetics and imaginative concepts.
Unfortunately, constantly coming up with compelling post designs, trendy videos, and noteworthy ads can eventually start getting creatively taxing as a content creator. Not to mention the fact that it takes up a whole chunk of your time; possibly taking away from other important business matters.
So, how does a busy Instagram brand or influencer deal with this?
Instagram post templates – What they are, and why you should be using them
As someone running a business on Instagram, you are not only required to churn out captivating content on the regular. You also have to network, develop marketing strategies, and actually tend to your products and services.
To effectively save time while still maintaining the quality you deliver on the platform, you need to use Instagram post templates to your advantage.
Instagram post templates are pre-made designs and visual layouts. These templates are often crafted by professional graphic designers, implementing principles of art and design to effectively optimize them for best Instagram engagement.
Below are some of the best tools for creating templates for Instagram posts – for the general image or video posts, stories, and ad campaigns.
General Instagram Post Templates
Let’s start off with the content your audience typically sees first: your Instagram feed.
The following tools offer high-quality design options for blending text and images onto your post in the most engaging way possible.
They are as easy as drag-and-drop!
Easil is professional graphic design made easy – and they’re not shy about flaunting it, either.
Along with Instagram, their online platform provides editing and design features for all social media networks, as well as other publication materials. These include business cards, letterheads, and even restaurant menus.
The website has a “templates” category with an endless range of Instagram post templates.
A lot of these templates are image texts catering to an assortment of topics – from world events to motivational quotes, to posters showing off your latest product or sale.
These templates are also fully customizable, with options to redesign the existing texts or images included.
With the Easil Plus Plan, you can also save color palettes, fonts, and graphic elements under one set, ensuring your designs stay consistent and on-brand.
Working with Easil is free, though those who wish to access additional features such as GIF creations, team accounts, and exclusive Easil stock images will require a paid subscription.
If you’re into stylish, poster-like images, Fotor provides post templates for Instagram that are sure to impress.
With a simple, drag-and-drop interface, you can choose from a wide array of Instagram post templates – all fully editable.
you can reshape, restyle, and replace all graphic elements to your liking, transforming a quality-designed template to one that fits your brand image and aesthetic.
Fotor also provides you with the option of uploading your own images to the workspace. These images are added to your “Fotor Cloud” library for easy future access.
Once you’re done with your template, the platform saves your design into work library.
This section keeps a copy of all your past designs, allowing you to re-visit and re-edit them as needed. (You will need to log in with a Fotor or Facebook account to access this feature).
While the website offers lots of free Instagram post templates, other designs may require Fotor Pro premium subscription.
With a paid plan, you’ll have access to more advanced editing features and larger storage space for your Fotor Cloud.
If you’re a brand with a knack for informative content, why not spice your feed up with an infographic or two?
Studies have shown that infographics increase web traffic by up to 12%. This is great news for your Instagram engagement and reach!
At the same time, if you want to instruct your audiences on a certain topic (ex. tutorials and how-to guides), statistics also show that people who follow directions with text and images do 323% better than those who perform without visuals.
If you’re after an Instagram post creator that offers stylish, professional infographics, look no further than Piktochart.
Piktochart is an easy-to-use online designer that specializes in long-form infographics, offering well-structured, quality templates that are 100% customizable.
You can select from a large library of designs and you are even offered a tutorial to make full use of their workspace.
There are plenty of editing options to rearrange and redesign elements of the original template. You can also upload your own images to fully personalize their final design.
Because Instagram has restrictions on image size, you can adjust the sizing of the template to your liking.
Instagram post templates for stories
Now that we’ve covered typical Instagram posts, it’s time to talk Stories!
According to 2019 data, Instagram stories are used by 500 million users per day.
Out of these stories, one-third of the most viewed are from business accounts. That’s an insanely large amount of content to stand out from. Luckily, the following template tools should help you do just that.
If your Instagram aesthetic is best described under a “hipster” or “vintage” label, then the Unfold app may just be your perfect fit.
This Instagram post creator prides itself in its unique, varied catalog of artistic template themes. It features six different collections inspired by film, photography, and print editorials.
You are treated to 25 free Instagram story templates, but with a premium subscription, you can have access to 90 more.
You can also customize each template to your liking, with flexible resizing, text, and font options.
These eye-catching post templates for Instagram stories are sure to rack up those views – and without much editing or design work on your part, either.
Kapwing is a multi-purpose editor for various types of media. Among standard images, Kapwing’s tools can be used to create videos, GIFs, subtitles, and even memes.
The website displays four different template collections: meme templates, collage templates, Instagram border templates, and Instagram story templates.
Under this category, you have the option of choosing between three different styles: basic, colored and text.
Depending on your Story’s objective, you can go with a simple, single-image or collage post, a single image or collage post with colored borders, or a story with overlayed text.
Once you’ve chosen your template, the website takes you to Kapwing’s editing studio, with a wide range of tools to further design your Story.
There you can add extra shapes, audio, text, or images from the web. You also have the option of adding in extra Story “scenes”, which you can then preview on the provided timeline.
Kapwing’s features are free to use, though users are required to create an account to save their content and remove any watermarks.
Similar to Unfold, Storyluxe provides you with a wide library of stylish, classy post templates for Instagram.
However, this app has the added feature of customizing the background textures and borders as you wish – so you wouldn’t have to stick to a plain, white backdrop.
You will start by selecting the template of your choice, followed by options of adding filters, modifying colors, and altering their background designs.
The entire editing process is pretty streamlined and is as easy as picking and choosing the visuals that catch your eye.
Though as wonderfully designed as they already are, they hardly require extensive customizing.
On top of film and vintage-inspired themes, Storyluxe also provides exclusive template collections for big events such as Coachella or the Christmas holidays.
Instagram post templates for ads
Finally, we’ve come to a highly important ingredient in effective Instagram marketing: Ads!
Creating the ideal, captivating Instagram ad can be challenging for non-experts. However, these Instagram post creators have taken the guesswork out for you, providing you with spectacular Instagram ad templates that are sure to boost those engagement numbers.
If you’re looking to make show-stopping video ads on Instagram, you can trust Motionden with their top-notch visuals and creative concepts.
“Vetted by experts”, you’re sure to produce quality ads that captivate and convert.
After selecting your video style, you’re then taken to the Motionden editing suite.
Here, you edit the default text and add music or images of your choice. The editing process may be broken down scene by scene – walking you through your customization options for each, before moving on to the next segment.
Once you’ve edited all the required elements, you can then hit “Make Video”, saving your final product onto your Motionden dashboard.
Motionden is an Instagram post creator that helps you produce video ads in a matter of minutes, while still looking as trendy as ever.
However, each video costs $9 to download and keep – though new users can make their first video for free.
2. Stories Ads
Brought to you by the well-renowned online video maker, Shakr – Stories Ads helps you produce gorgeous ad campaigns for your Instagram Stories, all under five minutes.
You must first submit your e-mail address to use this platform. Stories Ads will submit your final production by e-mail once they’ve finished processing your design.
After selecting your desired template from the Stories Ads homepage (designs are displayed through a slideshow on the side of the page), the website then walks you through all your customization options and elements that require replacing or editing.
Once you’ve completed the process, simply wait for your final video to arrive by e-mail.
The service, unfortunately, isn’t a fully-fledged platform. It comes with a lot of limitations.
For instance, you are unable to change the default fonts, sizing, and length of the Instagram post templates provided.
Notwithstanding, the website provides an array of well-designed themes to suit brands of all types and styles.
MovidMo is an easy Instagram ad maker that delivers a large library of pre-made video templates, with themes catering to almost any topic – from special holidays to sale commercials.
After choosing your design, you’re presented with Movidmo’s editing tools, where you can edit the default text and add images, music, shapes, transitions, and filters.
Movidmo’s video timeline lets you edit each second of your ad.
If you aren’t feeling the video clips provided, you can always change them through the platform’s library of stock footage (though this may change the length of your original video, depending on the length of the clip).
Once you’re done, you can save and preview your final work.
Each video comes with a price tag. However, standard video designs go for $5 each, while premium videos are $20.
Find Instagram post templates through Pinterest!
If you’re looking for further design inspiration, Pinterest is the perfect hub for all your creativity needs.
The app (or desktop website) is full of stunning, artistic text images that you can easily draw ideas from, or model future Instagram posts after.
Some Pinterest posts may even advertise sources of free or for-sale Instagram post templates, or at the very least, link to tips or advice on designing eye-catching Instagram layouts.
Got all the post templates you need for your Instagram?
With a wealth of online tools out there, you don’t need to waste your time and energy into manually crafting one perfect Instagram post after another.
These time-saving templates should provide you the opportunity to continue producing high-quality Instagram posts while managing other business affairs on the side.
Optimize your time as an Instagrammer, and take advantage of Instagram post templates in your content marketing strategy.
You May Also Like: