An integral part of Instagram growth is audience growth. You can connect people that follow you on various social media by using link in bio tools such as Linktree.
Naturally, this kind of service is in my field of interest, as I’m passionate about every bit that is interwoven with Instagram development. Don’t you worry; I won’t be biased in this Linktree review because of Kenji.
First of all, this is a different tool in its essence, and secondly, I’m always objective. If I like the tool, I’ll let you know. If there are some hidden shortcomings of it, I’ll warn you. And finally, if I know of some better Linktree alternatives, I will mention them.
So, let’s begin.
What is Linktree, And How Does It Work?
In technical terms, Linktree is a link in bio Instagram tool.
But let’s dive into the details:
- What is the primary purpose of Linktree (and similar link in bio tools)?
- How does Linktree work?
- How does it increase your Instagram growth?
Linktree and other link in bio Instagram tools enable you to create a bio link that will redirect your profile visitors who click on it to a micro-website. Furthermore, it allows you to customize the appearance and content on that micro webpage.
Okay, but why do you need a bio link?
If you want to share any other content besides your photos, videos, and stories on Instagram, you cannot do it. It’s not possible to feature any links by creating a click-able picture, for example.
But that little “bio” Instagram section below your username is the perfect place to throw in a link that contains all you want to share.
The rest is clear – Linktree (or any other link in bio tool) generates that link for you and helps you organize your micro web page by adding additional links.
How to Use Linktree?
In order to use Linktree, you have to sign up for their services.
The process is fairly easy:
- Create an account. You can use your email or go straight up with your Instagram account. The creation of the account itself is free, but later on, you can pay for additional features. We’ll cover the pricing in the section below.
- Customize your bio web page. You can do this from the dashboard. Add the links that you want to be a part of your micro page.
- Copy-paste. Yes, it’s that easy. When you’re done, just paste the bio link to your bio Instagram section, and your followers will be able to see it.
- Grow your audience and enjoy the popularity. Right? That’s how it’s supposed to work once you’ve put all of your content out there. But let’s see whether it’s really the case.
There is a free and paid Linktree package.
What’s the price of the latter?
$6 a month. Honestly, that’s not expensive. But not being expensive and being a good deal does not necessarily correlate.
The problem is that the paid tariff plan does not bring about any exciting or innovative features.
For instance, what I like to see with bio link tools is that they can integrate multimodal content into the web page. Linktree fails to do so.
You’ll see precisely what I mean when I further elaborate on the features that you get for $6.
As noted, there are two levels of features:
#1 – Free Linktree Features
First and foremost, there’s the basic and most important Linktree functionality: generating the bio link. You can use Linktree to make changes to the micro page by choosing links from other web sites and social media platforms you want to add.
It also gives you an overview of how many people from Instagram followed your bio link. Or better yet, how many times it has been followed. There’s a slight difference because the same person can visit your Linktree bio link ten times, and it will still show 10 visits. This is a very basic analytic feature.
#2 – Paid Linktree Features
You would’ve thought that the paid package brings to the table more advanced analytics.
But it only consists of the CTR value (Clicks, Views, and Click-Through Rate). Basically, this shows how many people actually followed the links from your bio page. It covers the data for the last seven days.
With the PRO package, you get certain customization features, such as using your own font, managing the colors, etc. You can also hide the Linktree logo.
All of this is nice, but what is missing?
There are still no interactive features that would directly import anything besides the links, such as videos, audio files, and so on.
Pros & Cons of Linktree
Let’s sum up everything we’ve learned about Linktree.
- A simple tool to use
- Bio link is legit & safe
- Fast installation
- The paid plan doesn’t add many features
- You can add just links
- No options to import content from other social media platforms
Are There Any Linktree Alternatives?
Linktree features don’t stand out; as a matter of fact, there are many alternatives that can do more than just add links.
Some of them are the following:
Without going into unnecessary details about each of these tools, let’s focus on the best Linktree alternative: bio.fm.
Just like Linktree, bio.fm is programmed to enrich the bio section on your Instagram profile. In the same manner, you curate a bio profile (aka bio page) and add content to it.
What does it offer that Linktree doesn’t?
You can feature your social media profiles – e.g., Facebook, Facebook groups, Medium, Twitter, LinkedIn (up to five of them) by interactive icons or cards.
Furthermore, you can display your YouTube videos. If you’re a performer or vlogger, there literally isn’t a better way to promote yourself. Also, if you want to spare some time, you can set the tool to automatically feature your latest video without having to update it manually.
Spotify enthusiasts will be happy to learn that bio.fm allows them to embed their favorite playlists and albums. On another note, it supports Twitch and Discord for game-lovers.
Do you have a favorite gif? Yes, bio.fm supports those, too.
When you add all the content you wish, you can organize it in blocks. The visual design is great, it looks like it’s made to be engaging – it’s all about sharing content.
Once you’re happy with the final form, you can share the bio link on your Instagram. Your profile visitors can become Facebook friends, YouTube subscribers, LinkedIn partners, and more, without leaving the platform.
The Final Verdict
So, what do you think, do Linktree pros outweigh the cons? I don’t think so. If nothing, it’s a draw.
It’s an okay service if your main goal is simply adding links and then more links on top of links.
But if you are eager to truly engage your followers, you’ll need more than links. Linktree doesn’t allow you to introduce images, videos, or audio tracks, and that’s what ultimately left me underwhelmed.
Plus, the paid package is nowhere near spectacular. No matter how low its price tag is, I cannot say it’s a good deal because there are better alternatives.Bio.fm is a tool of the same caliber but offers so much more.
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