Marketing, brand identity, and a consistent post schedule are all mandatory ingredients to creating a successful Instagram – but having a memorable aesthetic plays an incredibly vital role, too.
A distinct Instagram theme not only helps you stand out from the saturated online market; it also does well in instantly grabbing your viewer’s attention. The better your feed looks, the more people are likely to engage and interact with it. And the more creative your theme (and content!), the higher chance you have of converting random app-surfers into loyal followers.
You needn’t be the most artistic, experienced graphic designer to achieve this, either. Plenty of online services offer ready-made post and Instagram story templates for you to use and customize to your liking. All you need are valuable content ideas, and these tools help you mold them into professional, eye-catching designs.
Below are some of the best websites that provide stunning Instagram templates – for free!
Instagram Templates – Tool #1: Canva
Simply put, Canva is the perfect graphic design tool for non-graphic designers. Users are able to generate unique, sleek designs in a matter of minutes, using a simple drag-and-drop interface.
Upon signing up to their website (for no cost at all!), you’re treated to a collection of templates for varying social media purposes. Sift through the recommended templates on display (“Instagram Post” being one of these, along with “Pinterest Graphic”, “Blog Banner”, “Facebook Story”, and plenty others) or look up your desired post type in the search bar.
For those particular on a certain size, you can also add custom dimensions.
Select “Instagram Post”, and you’re then directed to Canva’s editing suite. A wide range of Instagram template designs – categorized by post objective, such as “sale”, “food”, or “travel” content – are available for selection in your toolkit. Simply select one that stands out to you (or fits your brand aesthetic best), and the editing fun begins.
Canva offers a variety of design tools, including the option of adding graphic elements, text (of a generous range of fonts), background textures, and even your own images. What’s more, is that these available pre-made templates are highly customizable. Delete, resize, or alter each existing design element to your heart’s content.
When you’re done, simply download your final design in the image format of your choice. Canva has the convenient feature of saving all your designs to your dashboard, in case you wish to revisit previous projects.
For Instagrammers intimidated by the need for good graphic design, Canva is quality choice. It’s an online design service accessible to anyone, and offers some of the best free Instagram templates on the web.
Instagram Templates – Tool #2: Shakr
So you’ve got yourself an excellent tool for generating top-notch Instagram posts – but how about videos? These guys are in a league of their own; designing static images is simple enough, but what if the elements of music and animated storytelling are added to the mix?
If you’re after an online tool that pops out gorgeous, expertly-crafted videos that are sure to get audiences watching, Shakr is just the service for you.
Similarly to Canva, Shakr flaunts a large collection of pre-made templates for all your social media video needs. Choose from a wide library of different designs, uniquely categorized by “feel” and “energy”.
This takes you to Shakr’s simple editing suite, where you get access to over one million stock images and video clips to edit into your template. The entire interface is a simple drag-and-drop process of arranging your desired media into the displayed video timeline.
Replace the existing text, add in some catchy background music (all of which are pre-licensed; no copyright dramas here!), and download your final production for Instagram!
If you’re working with a team of marketers, Shakr also provides you with private libraries of all your Instagram video templates, easily accessible to anyone on your team.
Those further pressed for time can even hire some of Shakr’s world-class designers to create your video for you. All you need to do is send over your project files to the Shakr design team, and you’ll have professionals working on the perfect video that fits your business needs.
Unfortunately, all these quality features come with a price. Shakr provides paid plans on a basic, standard, and “pro” level – starting from $49 a month.
Instagram Templates – Tool #3: Bannersnack
An image maker of all shapes and sizes, Bannersnack presents itself as one of the simplest, most user-friendly graphic design tools online.
Just sign up to their website (for free!) and the process is fairly simple – users are guided to their ideal Instagram template through steps that help determine your post type, objective, and dimensions.
You’re then taken to your “workspace”, where you can edit the existing background, text, and graphic elements of your template. You also have the flexible option of adding your own images or accessing their library of over two million stock photos.
An interesting feature of Bannersnack is the ability to animate your final image. Depending on your chosen template, your design may already come with pre-existing animations that easily editable in your workspace.
Amongst your design tools, an adjustable tab labelled “Layers” should display all the items added to your design thus far. Alongside these is a timeline displaying all the existing animations for each text or graphic element.
You can lengthen or shorten each animation, or rid of them altogether. You can also choose from a range of transition styles (some may require a premium account) with advanced customization options.
For paying users, Bannersnack offers the additional feature of editing a “banner set” – the ability to build multiple images all at once. This therefore speeds up your content creation process and leaves you with a generous collection of professionally-made Instagram templates in a matter of minutes!
Those looking for a highly efficient, animated image generator needn’t look further than Bannersnack. Whether you’re a free or premium user, their service has plenty offer.
Instagram Templates – Tool #4: Unfold
Unfold sells itself as a toolkit for online “storytellers”. If you’re an influencer going for a simple, yet classy look for your feed, this app offers a unique library of elegant designs suited to such aesthetics.
Users can choose through a series of six collections – each with their own vintage sense of style.
Among these are the “Clasico Series (CS)”: a template collection patterned after print editorials, “Film Frame (FF1)”: a collection of template designs modelled after film and analog photography, and “Ripped Paper (RP1)”: designs adorned with a “ripped paper” edges for an edgy, grungy look.
Those new to the app are granted 25 free Instagram templates with the option to access 90 more at a premium price. Your toolkit also grants you with font overlays and customization for a further artistic touch.
For Instagram profiles that lean towards a minimal, modern vibe with a tinge of nostalgia, the Unfold app has just the look you’re after. No signups required; simply download their app onto your Apple device or Android device.
Instagram Templates – Tool #5: Kapwing
So far, we’ve discussed the numerous options available for Instagram post templates. If you’re looking for designs specific to Instagram stories, however, Kapwing provides you with just that.
The Kapwing platform is an all-around editor for images and videos online. Among the vast selection of media templates they offer, the website has an exclusive collection for Instagram story templates.
By selecting this category, users can choose from three Instagram story template groups: basic, color, and text.
If you’re after a simple frame or collage of photos for your story, the “basic” collection has plenty of minimal designs to pick from. “Color” templates are essentially “basic” designs with a splash of various customizable background colors. Finally, if you’re looking to overlay some stylish word art or text onto your story, the “text” collection provides you with such layouts.
Once you’ve chosen your desired template, you’re then directed to Kapwing’s studio, where you can customize or add text, graphic elements, and background designs. Alter and assemble the image to your liking – then save and share your final work to your Instagram story once you’re done!
As mentioned, Kapwing has a generous range of other online media designs and templates available. Along with their Instagram story templates, you can also sift through their border designs for standard Instagram posts, meme image templates, and cartoon generator – a feature that turns any photo your upload into a childlike, cartoon drawing.
Instagram Templates – Tool #6: Promo
Need a professional-looking Instagram video? With Promo, you can create show-stopping marketing videos in seconds; content that not only captures attention, but drives impressive results.
This is because the service flaunts a rich, gorgeous collection of online-tested video templates for your website and social media needs. Users can get started on their platform for free, no credit card required.
Upon signing up, you can easily search up a video topic – be it real estate, mother’s day, fashion, or food. Promo then generates all the available templates they have under that genre. You can then either preview the video or select it for customization.
Once you’ve chosen your template, the Promo editor allows you to add in your own text, media, and music to create your perfect Instagram video. The editing studio, while simple, is also quite flexible with its options. Users can adjust the length of each footage, add in their desired captions, and choose from a selection of text styles.
When you’re done, select the sizing of your video (“Square” works best for a standard Instagram post, while “Vertical” suits your typical Instagram story template), preview your final work, and save.
While Promo grants users with a handful of free Instagram templates, a premium account is required for access to their entire library of video designs and over 14 million high-quality stock visuals from Getty, Shutterstock, and other renowned providers.
Along with trendy post or Instagram story templates, Promo also helps create eye-catching Facebook video covers.
Instagram Templates – Tool #7: Snappa
Anyone looking for a fully-featured online image editor can’t go wrong with Snappa.
While brandishing a highly flexible, fully customizable studio, Snappa is an efficient, user-friendly platform for creating social media images, visual ads, e-mails, and infographics. Simply create an account on their website, and choose from a library of pre-existing social media, blog, and ad templates – or create one from scratch.
Among the social media designs, users can choose from a number of free Instagram templates or Instagram story templates.
Like the other graphic editors discussed on this list, Snappa requires no learning curve with their design features; everything is modifiable through effect sliders and a drag-and-drop interface.
Users can easily customize the default text and images of their Instagram template (or Instagram story template), with access to a library of over one million stock photos and graphic elements and over two hundred fonts – all licensed for commercial use (however, as a free user, you may only have a limited selection available). If you’ve got on-brand project files you’d rather use, you also have the option of uploading them onto the studio.
Once you’re done editing, you can adjust the post size to your liking, and download to save. You can also resize your final graphic to fit the dimensions of other social media posts – including that of Twitter, Pinterest, LinkedIn, or Facebook.
Similarly to Canva, Snappa keeps an entire library of all your previously-created graphics for future editing purposes.
Instagram Templates Save Time, Effort, and Marketing Energy
With all these template tools at your disposal, creating engaging Instagram content has never been more efficient. Not only do these services provide you with ready-made designs, easily customizable to fit your brand and business goals – but plenty are created by industry professionals who know what works best in the world of online marketing.
Whether it’s an image post, a story update, or an ad; these platforms serve you with the ideal Instagram templates for creating content that drives results, gains new followers, and keeps your feed looking fantastic.