With every year comes a new Instagram algorithm update, and clever tips, tricks, and strategies for users to work their way around it. For those unfamiliar with the term, the “Instagram algorithm” describes how the platform prioritizes the posts that appear in your feed and Explore page, therefore determining the content discoverability of those you follow and other users in your niche.
This is dictated by a number of factors – including your content interests on the platform, the timeliness of the posts, and your relationships with users involved.
Those savvy enough to understand how Instagram’s algorithm works can find ways to effectively apply these factors when managing their profile feed and activity. Since knowing your way around the algorithm can help you build your exposure on the platform, it pays to learn just what the system deems as “relevant” content when delivering them on other people’s feeds.
So What’s The New Instagram Algorithm for 2019?
As mentioned previously, Instagram’s algorithm is ever-evolving to find better, newer ways of presenting interesting content to it users.
In 2019, it seems that the Instagram algorithm updates have placed greater focus on user relationships, providing you with content from those you interact with most. These are accounts whose content you frequently leave “likes” or comments on; accounts you frequently tag on your own posts or direct message. Such consistent communication signals the algorithm to acknowledge these accounts as those you have most interest in, thus boosting their content relevancy and delivering more of it to your feed.
On that note, the new Instagram algorithm also acknowledges user interest, displaying posts that fall under your most browsed niches and categories. For example, those who follow plenty of food-related accounts will likely see more related profiles recommended on their feed. The same can be said for hashtags – the tags you follow and interact with most will likely generate recommended posts under similar hashtags.
Finally, Instagram still maintains the importance of timeliness, prioritizing the display of most recent posts over old ones.
Combine all these factors when creating your Instagram content, and you’re likely to see a rise in your post visibility among followers and others in your community. However, there are a few other factors to keep in mind when maneuvering 2019’s Instagram algorithm updates.
Other Factors That Influence The Instagram Algorithm
We’ve discussed the primary metrics of the new Instagram algorithm, but a couple of other things to consider are you and your followers’ usage of the app, and the amount of people you and your audience follow.
Users who open Instagram more often will likely be more updated on recent posts, helping your reach with new content you upload. Those who enjoy scrolling through the app for longer periods of time are also more likely to stumble upon posts pushed to the bottom of their feed – which helps content deemed as “low priority” or “less relevant” by the Instagram algorithm.
The more accounts you follow – the more likely Instagram will select only the “greatest hits” from each, delivering you with a wider variety of posts from a range of different profiles. On the other hand, the less you follow, the more content you’ll be seeing from each account.
While these factors are unfortunately out of your control as a content creator, it helps to keep them in mind when reviewing your post performance.
Working With The Instagram Algorithm To Grow Your Account
Now that you’re aware of what influences your feed and the new Instagram algorithm updates for 2019 – it’s time to start using this info to your advantage.
Because engagement and user connection are highly-prioritized aspects on the platform, users are advised to consistently interact with the content of others in their community. This can be achieved by commenting and liking on both small-scale and high-profile accounts, as long as they’re related to your specific niche. Doing this can help you build relationships with other users – signalling the algorithm to display more of your content on their feeds.
Of course, leaving activity on “competitor” posts is also one of the simplest ways of gaining visibility among their followers – other users who may also be interested in the content you provide. Prolific accounts are a great place to start, given their massive audience (though you may have to rely on luck with the vast influx of comments); though capture enough people’s attention and you may find a boost in reach, engagement, and possibly even followers on your own profile.
However, maintaining consistent activity on other people’s content can get taxing – especially when you’ve got other business or content-related affairs to tend to. Not to mention the research required to determine top competitors in your industry and untapped potential audiences on the platform. Finding new people to connect with – let alone building new Instagram relationships – can take time; but this is where automated marketing services, like Kenji, can step in.
Kenji – Helping You Build Your Brand Through Automation
So what is “Kenji”, exactly?
An incredibly convenient and efficient Instagram bot, Kenji is an auto-liking service that helps you grow your account exposure and follower count on the platform in no time.
This app delivers likes to all content relevant to your business niche, helping you gain visibility among similar users in your industry. This works by identifying your most commonly used hashtags, which Kenji then uses to target all posts under these specified categories. Users can also direct Kenji to target content within a specific location – in case you’re catering to an audience within a certain geographic area.
Kenji also cuts the unnecessary research involved in determining your competitor’s audiences. Simply specify the accounts related to your own, and the bot automatically starts liking the content of their followers – helping you get on the radar of potential audiences.
The service is a fast and easy way for upcoming influencers and small business owners to successfully build their brand and reputation on Instagram; but how exactly does it use the new Instagram algorithm to its advantage, and is it safe?
How Kenji Masters the New Instagram Algorithm
Kenji’s auto-liking feature takes advantage of the Instagram algorithm parameters by providing the consistent interaction your account requires to gain relevancy in your community.
By sending out likes to accounts with the same interests as yours, you’re placing yourself on the radar of those most likely to engage and follow your content. Best case scenario: a user will see your “like” in their notifications and check out your account – and should your posts be engaging enough, they may even like them back, or perhaps even drop a “follow”!
Of course, these depend on the quality of your posts and how well they can capture your new potential audience. Having an interesting, memorable username that relates to the type of content you provide also helps in enticing users to check out your profile.
Once new users Kenji engages with start interacting back, this helps you build new Instagram connections – thus creating a viewership who are now more likely to have your content delivered to the top of their feeds. Plus, not only are you building valuable Instagram relationships with users, they’re also into the same content as that on your profile, adding to the high priority of your future uploads.
Encouraging activity on your account though Kenji’s interactions can additionally increase the “trending” potential of your latest uploads. Generally, posts have a 24-hour window for Instagram to consider them of “trending” value – during which the platform measures their like and comment engagement. The more engagement your post gets in this timeframe, the more likely Instagram will rank it as “quality” content on the trending pages of your used hashtags.
By driving new audiences to your profile through Kenji, you’re increasing your chances of them interacting with your newest content – boosting their potential to end up as trending posts.
But Is Kenji Safe?
In the FAQ section of their website, Kenji assures that anyone who uses their service is guaranteed a 100% safe account. This is because the app merely performs “auto-liking” activity, and nothing else. The bot does not comment, follow, unfollow, or direct message on your behalf. With the simple task of liking Instagram content, Kenji works well within Instagram’s strict guidelines and ensures your account is safe from the dreaded “shadowban” (more on this later).
Kenji also ensures that the accounts it engages with are active and of quality – fake accounts are rightfully avoided on its liking quests, benefiting you and the reputation of your profile.
Users can take comfort in knowing the app doesn’t partake in any shady activity on the platform – but what exactly is considered a violation of the Instagram algorithm, and how can users work within the restrictions?
The Rules of The Instagram Algorithm
We’ve the discussed the most effective ways of working the Instagram algorithm to your advantage – but what are the Instagram practices that step out of line?
According to the apps’ platform policy, users are prohibited from performing the following actions (among others):
- Allowing businesses to “take more than one action at a time” on the platform
- Using the Instagram API to “replicate or attempt to replace” its functionality, and change the overall user experience of the platform
- Authorizing spam content on other users’ posts
- Using the Instagram API to “manage Instagram relationships” with the app’s permission
Unfortunately, Instagram’s history of automation services have breached most, if not all, of these strict guidelines.
Bot Violation of Instagram’s T&C’s
A prime example would be the popular automated service Instagress – a popular app the helped influencers and businesses with growing their online presence, through auto-comment and auto-following features.
While effective and loved by many, Instagress’ bot service violated all the aforementioned terms of services (and possibly a few related others). Not only did it offer four different actions to carry out on other people’s accounts – these being likes, comments, follows, and unfollows – its commenting feature would often fail to take the actual context of its targeted posts into account.
Users were thus often bothered by the obviously spammy – and sometimes, downright inappropriate – remarks left on their posts. These blunders aren’t exclusive to Instagress, however –other bots offering similar services are guilty of such activity, too.
These systems are often prone to leaving empty, generic comments like “Nice! ❤” or “Awesome! 😊” on other users’ content; and as if they weren’t annoying enough, such “positive” statements were sometimes left on tragic or somber posts, proving to be especially insulting and out of place.
Other times, they were an obvious sales pitch to drive views on the commenter’s profile- with no unique value added to the original post.
Apart from the fact that this was a stark violation of Instagram’s anti-spam rule, such behaviour was generally troublesome and irritating for most users. Needless to say, Instagress was a short-lived app that sealed its fate in early 2017.
Since then, the platform has been cracking down on accounts that use similar bot services. In mid-2018, users were receiving warnings from Instagram, instructing them to cut ties with such apps, lest they wish to “see their Instagram experience impacted.”
How Kenji Works Within Instagram Algorithm Rules
The trend of fake followers, comments, and direct messaging have slowly waned in favour of virtual assistant services (such as Upleap), engagement pods, and auto-likers that encourage genuine engagement and avoid intrusive, spam-like behaviour. Seeing as the new Instagram algorithm updates favour more “authentic” activity – users are better off for it.
Because Kenji simply likes content, registered accounts are safe from generating spammy interactions on other profiles – if anything, its activity is likely to illicit a positive response, because who doesn’t enjoy “likes” on their content? It doesn’t perform multiple functions at one time, it doesn’t starkly change the overall user experience, and it doesn’t do anything to manage your Instagram relationships – all authentic, further engagement is initiated by you or the followers Kenji interacts with.
Get On Board And Beat the Instagram Algorithm Today
Creating content under the Instagram algorithm updates needn’t be a frustrating or dead-end challenge; now that you know how it works, and have the ideal service to work with its set rules – you can successfully save precious time and energy put to growing your business on Instagram. New Kenji users are treated to a 3-day free trial (credit card-free!) for those who want to experience its benefits, so go ahead and try it out – your engagement and follower count may very well thank you.