For the true content creators of the platform, building your feed can oftentimes be the easier part of Instagram. If you know your niche, your audience, and the message you’re willing to spread – constructing photos, videos, and Instagram stories all come down to the right tools and some imaginative brainstorming.
Though just because one’s got the skills to bring their ideas to life, doesn’t necessarily mean they’ve got the smarts to market them. There are exceptions, of course; some of us can whip out amazing content while at the same time hatch a top-notch marketing strategy.
But for the budding influencers out there just starting out – don’t worry, we’ve got you covered. Below are the must-have categories of Instagram influencer tools that’ll grant your quality content both the social exposure and platform recognition it deserves. Some may even further inspire your creativity, while giving your profile a quick boost in engagement, reach, and followers.
Instagram Influencer Marketing Tools #1 – Automated Marketing
The marketing tools discussed below involve both human and bot-managed services that automate engagement from your profile. They’re incredibly handy for saving time on menial marketing tasks, particularly those that require you to connect with other users in your niche. This is a popular way of reaching out and increasing profile visibility among your audience.
Some of the most effective services that are sure to skyrocket those numbers include:
Upleap – Grow Your Account With Your Own Instagram Manager
Upleap is quality management tool that matches you up with a dedicated account manager. This person is responsible for engaging with people in your niche, increasing your social exposure and growing your follower count along the way.
Getting started with this service is simple: just sign up, and the platform assigns you your very own Instagram “guru”. You will then be asked a few questions regarding your content – what you’re about, what your profile goals are, your target audience and hashtags, etc.
With your given information, your manager then gets to work connecting with users related to your content – users who are likely to take an interest in your profile, and engage with or follow you back. This could include users under specified topics, hashtags, or the audience base of a high-profile competitor in your niche.
As such, Upleap is an effective Instagram influencer marketing platform that helps you grow your account in organic followers and interaction. Try it today – they’ll provide you with a 3-day free trial.
Kenji – Your #1 Instagram Influencer Marketing Bot
Unlike Upleap, Kenji uses cutting-edge AI technology to help Instagram profiles grow with a similar marketing strategy.
While Upleap account managers may employ a various methods to engage with potential followers, Kenji functions on one mode of interaction: Instagram “likes”.
Upon signing up, Instagram influencers are asked to specify their target hashtags, locations, and niche competitors. Kenji will then use these indicators in finding users relevant to your content, liking posts on their feed and getting your name on their radar.
By reaching out in this way, you’re likely to have a handful see your profile, give it a visit, and engage with or possibly even follow your content.
The service also works well within Instagram’s restrictions, making it 100% safe to use. Those interested can also give it go with their free 3-day trial offer.
Ampfluence – An Instagram Influencer Marketing Platform
And finally, Ampfluence. A “100% human-powered service” that aims to launch influencers to online success, this marketing platform is guaranteed to do wonders for your Instagram profile.
As a social agency, Ampfluence sets you up with an Instagram manager who does all the heavy-lifting in engagement and user interactions for you. Their service comes in 4 stages: consultation, research, engage, and measure.
You will first be asked to discuss your target audience and account goals, allowing your manager to plan out their marketing strategy. They will then conduct research on your target market – including trends and popular accounts – for further information.
Then, the fun begins: your manager will maintain consistent interaction with your potential audience through:
- Comments and replies made in your voice
- Follows (and unfollows of unengaging accounts over time)
Every month, your manager will then report to you on your account performance to keep track of your progress.
Ampfluence additionally offers scheduling and even content creation services at additional costs. Due to all their features, they are much pricier than the others on this list – though promises real, organic results, and fast.
Instagram Influencer Marketing Tools #2 – Schedulers
With all the busy lifestyles Instagram influencers lead, posting on a consistent basis can often prove a struggle. Luckily, there marketing platforms out there that allow you to plan and schedule your posts ahead of time, leaving your profile constantly updated, active, and engaging for audiences.
The following third-party schedulers are reliable, easy to use, and handy for anyone who finds manual posting a hassle.
Later – The Ultimate Visual Planner
Later has become a holy grail among Instagrammers in recent years. Both a scheduler and a visual planner, Later boasts a ton of features that not only provide automated publishing – but the ability to plan out your feed aesthetic, organize your media into one library, repost other user’s content, too.
The platform provides you with an extremely user-friendly visual calendar, where you can drag and drop media from your Later library into designated time slots. You can then preview your feed to ensure each post fits well with your Instagram’s overall visual theme.
Your media library grants you easy access to your content, allowing you to label them for easier navigation. You can even download a Chrome extension for collecting and curating photos as you surf the internet.
With a wide range of features that allow you to organize, plan, and automate your posts, Later is one of those Instagram influencer tools you can’t miss out on. Upgrade your content strategy in no time at all by signing up your account today.
Hootsuite – Third-Party Scheduler For All Social Media
Though less of visual planner than Later, Hootsuite also works well scheduling your Instagram content. It’s also a platform that lets you hook up other social media accounts, allowing you to view and schedule their post activity all on one dashboard.
Their interface is incredibly easy to use: just upload your photo or video onto the platform, and you’ll be given a preview of how your content will appear as an Instagram post. Type up your caption, enter your hashtags, and select a desired time for Hootsuite to publish your content. (You can even post instantly onto Instagram, if you wish. This is helpful when managing posts across a range of social media accounts).
Hootsuite also lets you crop your photo to your liking prior to scheduling. This can help you achieve the standard “square” size of most Instagram photos when dealing with an image excessive in length. Videos can also be previewed before scheduling your post.
For Instagram influencers that deal with a social media presence everywhere, Hootsuite is helpful in managing and keeping track of all your scheduled content. Other networks include Facebook, Youtube, LinkedIn, Twitter, and Pinterest.
Instagram Influencer Marketing Tools #3 – Hashtag Generators
If you want to grow your reach, you’re going to need to optimize your hashtags. Knowing the best appropriate hashtags to add to your post will ensure your content is seen by all the right audiences, boosting engagement and, hopefully, your follower count as well.
Choosing the right hashtags can come down to your own creativity and common sense (plus, Instagram does generate suggestions with each search – along with the amount of post competition), but with the plethora of hashtag generators available online, all the hard work can be done for you. We outline some of the best ones below.
Hashtagify – Track Others’ Instagram Influencer Marketing Strategies While Upgrading Your Own
If you’re looking for a service that not only yields the most effective hashtags for your niche – but allows you track hashtag performance as well as various user and competitor data, Hashtagify is your best bet.
The platform is simple – just type a hashtag into the search bar, and Hashtagify pulls up information on its popularity (both monthly and weekly data), as well as other related hashtags in the same niche.
The website also displays some of the top Instagram influencers using this tag, allowing you to peek into their content marketing strategies. Hashtagify can also determine whether the popularity of your hashtag is seasonal or constant, displaying charts tracking its monthly or weekly trends. Other information includes languages used, top countries, and top spelling variants.
Through their service, you can easily identify some of the most successful hashtags to use within your niche for greater profile traffic and engagement.
RiteTag – An On-The-Go Instagram Influencer Marketing Tool
Ritetag is handy app and Chrome extension for any Instagram influencer, allowing you to generate top relevant hashtags wherever you are on the internet.
Unlike other hashtag generators that require your image or text input on their platform, all you need to do is install Ritetag to your Chrome browser or phone. Any content post you make online – whether on Instagram, Facebook, Twitter, Pinterest, or even on third-party schedulers – can automatically suggest hashtags for you based on your text or image context.
It’s as easy as right-clicking on your highlighted text or image, hitting Ritetag’s “Get hashtag suggestions”, and selecting or copying all tags you’d like to use. You can even view their potential engagement based on the color of the tags displayed (green for popular hashtags, blue for seasonal hashtags, grey for low-competition hashtags, and red for bad hashtags).
Instagram Influencer Marketing Tools #4 – User-Generated Content Tools
Finally, we’ve come to user-generated content (UCG). These are Instagram posts related to your brand, created by loyal customers or followers. They can take the form of reviews, affiliate marketing posts, content using your brand hashtag for a chance at a feature, or submissions for a contest.
UCG is a highly effective marketing strategy for getting your brand name and product out there. Millenials have currently swayed from the overt sales tactics of traditional advertising, and are more inclined to trust consumer reviews, ratings, and recommendations.
Encouraging users to post content under your brand name can also be used to spread a message while gaining social exposure. Women’s clothing brand Aerie does this well in their campaign promoting healthy body image among young women – asking them to post raw, unedited swimsuit photos with the hashtag #AerieREAL.
They’re also a great way of spicing up your feed – spotlighting loyal followers of your brand and in turn, making them feel valued.
Below are some of the best apps to use with curating and managing UCG.
Wishpond – Managing Contests for Instagram Influencer Marketing
Instagram influencers aiming to host photo, video, caption, or hashtag contests on their profile can’t go wrong with Wishpond.
The platform compiles all Instagram contest entries into one gallery for you and others to view. Simply encourage all applicants to submit their content via a branded hashtag, and it’s immediately displayed with the rest. You can then enable voting options to collect data on the most popular submissions.
You can even require voters to enter their e-mail addresses before participating, expanding your e-mail list.
Other Instagram activities accommodated by Wishpond include sweepstakes, referral contests, and even coupon promotions – so get creative, and decide which campaign will work best for you.
Repost – Sharing the Best UCG Content
When users post content in the name of your brand, what other way to say thanks than by giving them a shout-out or feature? Resharing other users’ content on your own feed is a win on both ends – it makes your followers feel appreciated, encouraging more UCG under your brand; and it’s a wonderful way of giving your feed a more human, personal touch.
That said, Repost makes the whole re-sharing a process as easy as pie. All you have to do is copy the original post URL, enter it into the Repost app, and the platform turns it into a new post – attribution and all – for you to easily share on your Instagram feed.
Got All The Influencer Tools You Need?
Being a successful Instagram influencer’s no easy gig, but with the right marketing and creativity, you’re sure to grow a following who take a loyal interest in your product, business goals, and content creation.
Each of these Instagram influencer tools can make the journey a little easier, cutting down on some of the more menial, mundane tasks of maintaining an Instagram account. All that’s left is to hone an original brand style, aesthetic, and message to keep viewers wanting more.
So get out there and start creating – with these marketing tools (and consistent hard work!), “influencer” status is just right around the corner.