With a billion monthly active users sharing content on the platform – a figure that’s likely to increase in the years ahead – creating exceptional posts on Instagram has become an increasingly challenging effort for brands and influencers. A recent statistic has revealed that approximately 95 million videos and photos are uploaded to the platform per day, so how does one successfully stick out from the crowd?
As a visual platform, it’s all about drawing in viewers with eye-catching aesthetics and imaginative concepts. Unfortunately, however – constantly coming up with compelling post designs, trendy videos, and noteworthy ads can eventually start getting creatively taxing as a content creator. Not to mention the fact that it takes up a whole chunk of your time; possibly taking away from other important business matters.
So, how does a busy Instagram brand or influencer deal with this?
Post Templates for Instagram – What They Are And Why You Should Use Them
Those running a business on Instagram are not only required to churn out captivating content on the regular – they’ve also got networking affairs, marketing strategies, and their actual products or services to tend to. To effectively save time while still maintaining quality on the platform, many use Instagram post templates to their advantage.
Post templates for Instagram are pre-made designs and visual layouts, with many also tailored to ads or Stories. These templates are often crafted by professional graphic designers, implementing principles of art and design to effectively optimize them for best Instagram engagement.
We cover the best Instagram post template tools below – for general image or video posts, stories, and ad campaigns.
General Instagram Post Templates
Let’s start off with the content your audience typically sees first: your Instagram feed.
The following tools offer high-quality design options for blending text and images onto your post in the most engaging way possible; and it’s as easy as drag-and-drop!
Instagram Post Creator #1 – Easil
Easil is professional graphic design made easy – and they’re not shy about flaunting it, either.
Along with Instagram, their online platform provides editing and design features for all social media networks, as well as other publication materials; these including business cards, letterheads, and even restaurant menus.
The website has a “templates” category with an endless range of Instagram post templates. Plenty of these are image texts, catering to an assortment of topics: from world events, to motivational quotes, to posters showing off your latest product or sale.
These templates are also fully customizable, with options to redesign the existing texts or images included. With the Easil Plus Plan, you can also save color palettes, fonts, and graphic elements under one set, ensuring your designs stay consistent and on-brand.
Working with Easil is free, though those who wish to access additional features such as GIF creations, team accounts, and exclusive Easil stock images will require a paid subscription.
Instagram Post Creator #2 – Fotor
If you’re into stylish, poster-like images, Fotor provides post templates for Instagram that are sure to impress.
With a simple, drag-and-drop interface, users can choose from a wide array of Instagram post templates – all fully editable. Users can reshape, restyle, and replace all graphic elements to their liking, transforming a quality-designed template to one that fits their brand image and aesthetic.
Fotor also provides the option of uploading your own images to the workspace. These images are added to your “Fotor Cloud” library for easy future access.
Once you’re done with your template, the platform saves your design into work library. This section keeps a copy of all your past designs, allowing you to re-visit and re-edit them as needed. (Users will need to log in with a Fotor or Facebook account to access this feature).
While the website offers plenty of free post templates for Instagram, other designs may require Fotor Pro premium subscription. With a paid plan, you’ll have access to more advanced editing features and a larger storage space for your Fotor Cloud.
Instagram Post Creator #3 – Piktochart
If you’re a brand with a knack for informative content; then why not spice your feed up with an infographic or two?
Studies have shown that infographics increase web traffic by up to 12% – which means great news for your Instagram engagement and reach! At the same time, if you want to instruct your audiences on a certain topic (ex. tutorials and how-to guides), statistics also show that people who follow directions with text and images do 323% better than those who perform without visuals.
If you’re after an Instagram post creator that offers stylish, professional infographics, look no further than Piktochart.
Piktochart is an easy-to-use online designer that specializes in long-form infographics, offering well-structured, quality templates that are 100% customizable.
Users can select from large library of designs, and are even offered a tutorial to make full use of their workspace.
There are plenty of editing options to rearrange and redesign elements of the original template. Users can also upload their own images to fully personalize their final design. Because Instagram has restrictions on image size, you can also adjust the sizing of the template to your liking.
Instagram Post Templates for Stories
Now that we’ve covered typical Instagram posts, its time to talk Stories.
According to 2019 data, Instagram stories are used by 500 million users per day. Of these Stories, one third of the most viewed are from business accounts. That’s an insanely large amount of content to stand out from – but luckily, the following template tools should help you do just that.
Story Template Creator #1 – Unfold
If your Instagram aesthetic is best described under a “hipster” or “vintage” label, then the Unfold app may just be your perfect fit.
This Instagram post creator prides itself in its unique, varied catalogue of artistic template themes, featuring six different collections inspired by film, photography, and print editorials.
Users are treated to 25 free Instagram story templates, but with a premium subscription, you can have access to 90 more.
You can also customize each template to your liking, with flexible resizing, text, and font options.
These eye-catching post templates for Instagram stories are sure to rack up those views – and without much editing or design work on your part, either.
Story Template Creator #2 – Kapwing
Kapwing is a multi-purpose editor for various types of media. Among standard images, Kapwing’s tools can be used to create videos, GIFs, subtitles, and even memes.
The website also displays four different template collections: meme templates, collage templates, Instagram border templates, and Instagram story templates.
Under this category, users have the option of choosing between three different styles: basic, colored and text. Depending on your Story’s objective, you can go with a simple, single-image or collage post; a single-image or collage post with colored borders, or a story with overlayed text.
Once you’ve chosen your template, the website takes you to Kapwing’s editing studio, with a wide range of tools to further design your Story. Add extra shapes, audio, text, or images from the web; there’s also the option of adding in extra Story “scenes”, which you can then preview on the provided timeline.
Kapwing’s features are free to use, though users are required to create an account to save their content and remove any watermarks.
Story Template Creator #3 – Storyluxe
Similarly to Unfold, Storyluxe provides users with a wide library of stylish, classy post templates for Instagram. However, this app has the added feature of customizing the background textures and borders as you wish – so you wouldn’t have to stick to a plain, white backdrop.
Users will start by selecting the template of their choice, followed by options of adding filters, modifying colors, and altering their background designs. The entire editing process is pretty streamlined and is as easy as picking and choosing the visuals that catch your eye – though as wonderfully designed as they already are, they hardly require extensive customizing.
On top of film and vintage-inspired themes, Storyluxe also provides exclusive template collections for big events such as Coachella or the Christmas holidays.
Instagram Post Templates for Ads
Finally, we’ve come to a highly important ingredient in effective Instagram marketing: ads.
Creating the ideal, captivating Instagram ad can be challenge for non-experts, but these Instagram post creators have taken the guesswork out for you, providing spectacular ad templates that are sure to boost those engagement numbers.
Post Templates for Instagram Ads #1 – Motionden
Those looking to make show-stopping video ads on Instagram can trust Motionden with their top-notch visuals and creative concepts. “Vetted by experts”, you’re sure to produce quality ads that captivate and convert.
After selecting your video style, you’re then taken to the Motionden editing suite. Here you edit the default text and add music or images of your choice. The editing process may be broken down scene by scene – walking you through your customization options for each, before moving on to the next segment.
Once you’ve edited all the required elements, you can then hit “Make Video”, saving your final product onto your Motionden dashboard.
Motionden is an Instagram post creator that help users produce video ads in a matter of minutes, while still looking as trendy as ever. However, each video costs $9 to download and keep – though new users can make their first video for free.
Post Templates for Instagram Ads #2 – StoriesAds
Brought to you by the well-renowned online video maker, Shakr – Stories Ads helps you produce gorgeous ad campaigns for your Instagram Stories, all under five minutes.
Users must first submit their e-mail address to use this platform; Stories Ads will submit your final production by e-mail once they’ve finished processing your design.
After selecting their desired template from the Stories Ads homepage (designs are displayed through a slideshow on the side of the page), the website then walks you through all your customization options and elements that require replacing or editing.
Once you’ve completed the process, simply wait for your final video to arrive by e-mail.
The service, unfortunately, isn’t fully-fledged platform – and comes with plenty of limitations. For instance, users are unable to change the default fonts, sizing, and length of the Instagram post templates provided.
Still, the website provides an array of well-designed themes to suit brands of all types and styles.
Post Templates for Instagram Ads #3 – MovidMo
MovidMo is an easy Instagram ad maker that delivers a large library of pre-made video templates, with themes catering to almost any topic – from special holidays to sale commercials.
After choosing your design, you’re presented with Movidmo’s editing tools, where you can edit the default text and add images, music, shapes, transitions, and filters.
Movidmo’s video timeline lets users to edit each second of their ad, and you aren’t feeling the video clips provided, you can always change them through the platform’s library of stock footage (though this may change the length of your original video, depending on the length of the clip).
Once you’re done, you can save and preview your final work. Each video comes with a price tag, however – standard video designs go for $5 each, while premium videos are $20.
Find Post Templates for Instagram Through Pinterest!
If you’re looking for further design inspiration, Pinterest is the perfect hub for all your creativity needs. The app (or desktop website) is full of stunning, artistic text images that you can easily draw ideas from, or model future Instagram posts after.
Some Pinterest posts may even advertise sources of free or for-sale Instagram post templates, or at the very least, link to tips or advice on designing eye-catching Instagram layouts.
Got All The Instagram Post Templates You Need?
With a wealth of online tools out there, you needn’t waste all time and energy into manually crafting one perfect Instagram post after another. These time-saving templates should provide all busy brands and influencers the opportunity to continue producing high-quality posts, while managing their other business affairs on the side. Optimize your time as an Instagrammer, and take advantage of Instagram post templates in your content marketing strategy.
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