A successful Instagram can be boiled down to three key ingredients: effective marketing, attractive content, and consistent engagement with your followers.
Avid users would know of Instagram’s “Polls” feature – a type of Story that encourages immediate interaction and feedback from your audience.
When used well, Instagram polls can easily boost your reach and engagement rates, serving each of the three key elements mentioned above.
But what are Instagram polls exactly? How do they work, and why should you use them?
Instagram Polls Help You Learn More About Your Audience
By setting up a Story poll, you’re asking followers a question (or a set of questions) that prompt a quick, immediate response.
Having this type of communication with your audience allows for instant feedback that you can then use to help improve your content or marketing strategy.
Depending on types of questions you ask, an Instagram poll can grant insight into what your market wants, needs, and would like to see more (or less of) in your business.
You can also choose to get personal with your questions and use polls to get to know the personalities behind your follower count.
You can take this a step further by responding to some in turn, using new Stories.
This makes your audience feel valued and develops positive relationships with your viewers, helping lift your overall engagement rate.
Instagram Polls are a Creative Way to Engage Your Followers
On top of it all, Instagram polls are simply a fun, quirky way of keeping your audience engaged with your brand and profile.
Its customization options allow you to get as clever and creative as you’d like with your questions, along with any accompanying images or video.
With this being on the Instagram platform, after all – it’s best to keep your polls looking as appealing or attention-grabbing as possible.
People will be more likely to engage with your questions when they have accompanying visuals (or even music!) to help your story stand out from the rest.
Types of Instagram Polls
Before we get into how to make a poll on Instagram, we must first mention the two different types you can choose from.
1. Instagram Poll Questions
Users can opt for the standard Instagram poll – one that allows you to ask a single question with an “A” or “B” response choice.
This format is incredibly popular among Instagram poll questions that ask for viewer opinions, such as those that involve your products, profile content, and trending news or topics.
For example, user “limited_edition_liliana” asks her followers whether they’d like to see more posts regarding her recipes. Her simple “yes” or “no” poll determines whether her current content marketing strategy resonates with her viewership – in this case, her recipes do perform well among audiences.
2. Emoji Slider Instagram Poll
The other type of Instagram poll is known as the “emoji slider” poll.
Those looking to provide more than two answer options will find this format particularly handy.
An emoji slider allows you to ask more nuanced questions; ones that help you reap answers more accurate to your followers’ thoughts.
With this type of poll, viewers are prompted to slide an emoji across a scale. Generally, this scale is used to determine how much a user feels about your question’s subject.
The further right you drag your emoji, the stronger you feel about your answer.
However, answers can fall on any section of the scale. Users can then get creative with this, adding texts that serve as different answer options across the slider – and viewers can simply drag the emoji to their corresponding answer.
How to Make a Poll on Instagram
Now that you know of the two different poll styles, it’s time to create your first Instagram poll!
The steps setting one up are incredibly simple. First, you’ll need to access your Stories.
1. How to make a Standard Poll
Select a photo or video from your camera roll, or shoot a new one (as you would for a typical Story). After tapping on the “stickers” option, select the one that says “Poll”.
From here, you can edit the text with your desired Instagram poll question. While the answers are “Yes” and “No” by default, you can also customize them to fit whatever responses you’d like.
And that’s it! Add whatever other text, music, or graphic elements to give your poll a little more oomph.
Once you publish this story, you’ll be able to track your results in real-time using your Story insights.
The information displayed will include the number of votes each option received, including the people who voted and their corresponding answer.
2. How to Make the Emoji Slider Poll
If you’d like to use the emoji slider option instead, simply select the slider sticker with the “heart eyes” emoji in between to the “Countdown” and “Quiz” story stickers.
From here you’ll be prompted to fill in your Instagram poll question and the emoji you’d like to use for the slider.
You can leave your poll as is, leaving it as a scale of “how much” your viewer feels about the topic in question.
However, if you’d like to add in more answer options, select your story’s text option to individually type them out, dragging them to their appropriate section on the scale.
Viewers can now drag the emoji to one of your provided answers.
You can also position your slider vertically, allowing more room for this added text.
For the best look, we recommend you keep the question field blank (as it positions in the same way as the slider), adding it as a separate text elsewhere on your story, instead.
Instagram Poll Ideas to Get You Started
Now that you’ve gotten the hang of making Instagram polls – what are some clever marketing strategies you could implement?
The great thing about the Polls feature is its flexible customization, allowing you to get as creative as you’d like with your questions and call-to-actions.
If you’re wondering where to begin, below are a few tried-and-tested ideas you could try.
1. Market Research
Above all else, Instagram polls are a fantastic way of gaining insight from your followers.
By gathering audience opinion on important topics or brand announcements, they help you collect valuable information straight from your target market.
With this mind, an absolutely foolproof method of optimizing your polls is to ask your audience for feedback on your brand.
Businesses popularly use this as a way of gaining consumer opinion on their products, services, and future items they’d like to see in the store.
Below, the women’s clothing brand, Vero Moda India does just this, asking viewers if they’d rather prefer the black blazer or the blush-colored one.
Starbucks Canada also used an Instagram poll to determine how well their latest product is received – in this case, their latest pumpkin-spiced-whipped pumpkin-spiced latte.
By submitting their votes, the business can help improve their product catalog as necessary.
Additionally, reviewing your poll results can help you determine just how much of your fanbase are actively engaged.
This can help you strategize ways to improve your content or marketing and maintain what works.
2. Drive Traffic To Your Blog or Website
Some users use polls for the clever tactic of leading viewers to their blog or website.
Rather than posing questions that call for one’s opinion, some Instagram poll questions quiz their audience on a particular topic.
The next story then tells the viewer that to view the correct answer(s), they would then have to “swipe up” on their screen – a story link that leads them to the user’s main business website.
Hellofresh’s Instagram account is known for doing just this. Located in their “Fun” story channel, viewers can find a collection of polls quizzing audiences on the topic of food.
To view the correct answers, the next story then leads them to the Hellofresh website.
This is a creative way of driving traffic to your main blog or online store, which could hopefully add more e-mails to your mailing list. They don’t have to quiz either; you can be as creative as you’d like with this, as long as your call-to-action is incorporated with your poll.
3. Get New Content Ideas
We’ve touched on how Instagram polls are highly effective for gaining consumer insight – but they’re also great for reaping new content ideas, with the help of your audience.
If you’re stuck deciding on new content, why not directly ask what your audiences need?
This way, you can rest assured they receive the content they’re truly after, likely leading to a boost in your engagement.
This method can also be used to “test the waters” with your audience on upcoming content or products.
You can simply ask them how they feel about a project idea, which can help you take further action.
You can also ask these questions to help you make an ultimate product decision – as MASQUE does with their upcoming treatment mask below.
Finally, you can also expand your mailing list by directly asking your followers on who’s interested in receiving regular brand updates.
Once responses start rolling in, you can check those who voted in favor and directly reach out to them for their e-mails.
4. Discover Who’s Attending an Event Through an Instagram Poll
Heading off to a conference or big social event? Use an Instagram poll to find out who among your followers might be there too. This gives you the opportunity of further connecting with viewers – and what better way than through a real-life encounter?
Alternatively, if you’re hosting an event yourself, polls can be used to determine how many from your audience are interested in showing up.
Business coach Maggie Gentry Miller does this with her poll, providing non-attendees with the option to receive further information.
5. Ask Instagram Poll Questions that Entertain
Sometimes, an Instagram poll may simply be created to entertain audiences.
You can use this feature as a way of merely getting to know your followers better through fun, non-business-related Instagram poll questions.
People naturally love having their voices heard – on social media, no less – so polls can be a quick, easy way of keeping your followers engaged with your profile.
Netflix has a story channel dedicated to just this; a series of polls that simply ask the viewer “how cute” they think an animal is.
“Would you rather” questions are also a fun way of drawing attention, as is opinion questions on popular trends.
If nothing else, polls are a way of keeping your account active and interesting. They help establish that “personal” connection with your viewership.
Additional Tips for Optimizing Your Instagram Polls
You’re almost set! Here are just a few more ideas for making ultimate use of Instagram polls; tips that are sure to further get the votes rolling.
- Grab attention! As mentioned earlier, polls that are visually appealing are more likely to capture random scrollers, and thus, more responses. Spice your story up with all the design tools, stickers, and backgrounds that your options have to offer.
- Keep it short and clear. Be sure audiences can easily understand your question and the provided options. Avoid long-winded text; these can easily lose viewers’ attention, making them more likely to skip over your story.
- Keep track of your votes. Your entire objective for setting up a poll is to hear what your audience has to say – so be sure to check back on your results, especially if you’ve asked Instagram poll questions related to your business. Also, remember that, like stories, your polls will only be up for 24 hours max!
Use Instagram Polls to Drive Your Engagement!
Since its creation, Stories have become an Instagram powerhouse, with 500 million users on the feature every day.
Statistics also show that one-third of the “most viewed” stories are found on business accounts, so it’s safe to say they’ve become a necessary marketing tactic on the platform.
Now, with the advent of polls, Instagram stories have gained more engagement potential than ever.
Not only are they a means for more creative content; they provide users a deeper look into their target demographic and their needs.
If you haven’t made use of Instagram polls yet, it’s time to get on the bandwagon.
You’re not only sure to delight followers – you’ll gain some valuable information from them, too.