If you want to succeed on YouTube, there are many psychological tricks you can try to attract your target audience. There have been many articles about fonts, thumbnails, channel logos, and other aesthetics that can help you appeal to your target audience. This article is about appealing to your target audience through colors.
It’s common knowledge that colors affect someone’s mood. Red makes you feel fired up, blue makes you calm, etc. But you may not know how to use these colors wisely. This post will help you learn how.
Building a strong audience is just as important as having an eye-catching design. A well-structured growth strategy, along with high-quality content, can help your channel thrive. If you’re looking for ways to expand your presence, gaining YouTube subscribers can be a great way to boost visibility and credibility.
What Do The Colors Mean?
You can use many combinations of colors in your logo, banner, or thumbnails to invoke a certain mood. Let’s explain.
- Red
Red is a color that gets users fired up in both good and bad ways. If the content you’re uploading is designed to get a user angry, you may use red fonts. If the content is to invoke passion, you may use a red background. Shades of red can be great for a motivational song you’ve uploaded that can be the next hit at the gym.
- Green
Green is a color associated with nature. For many humans, it’s a calming yet productive color. Think of Starbucks. Starbucks can be a place to relax, but it can also be a place to perk up with some coffee and work on your next great American novel.
- Blue
Blue is a color of calmness. The ocean waves, the calming sky, the reflection of a pool. You may use this color if your channel is designed to get people to relax or if you want to invoke a casual conversation.
These are emotions that the primary colors invoke. Of course, there are many other colors. Black can invoke solemnness and mourning. Violet can be a regal color but also invoke a little mystery. Pink can be a gentle color.
That said, while these colors can invoke different emotions in people, not every person is different. You can add touches of contradictory colors if they go well with the image. For example, you may have a photo of a fiery red sunset, but there is a little blue in the waters below. Just make sure the main color you want your audience to see is the focal point.
- Choosing Colors for Your Branding
Now, what colors should you use for your rebranding? It all depends on your brand’s identity. If your brand promotes fitness, bright colors can energize users. However, if it’s yoga, you may use green hues. Your colors should be consistent in your channel, from the avatar to the banner. Colors can be similar in the thumbnails as well. However, you may change them up if the video is tonally different than your others.
If you don’t know what colors work, you may want to talk to a graphic designer who can give you an idea. Alternatively, look at channels with a brand message similar to yours and see what colors they use. You don’t need to use the exact colors they use; you may mix it up a bit if your message is slightly different or to communicate your uniqueness.
Whatever colors you choose, make sure they contrast nicely. Black and white are a basic example of contrasting colors. The background on your thumbnail should contrast with the subject and the text. This way, the thumbnail is easily readable and gives users an idea of what they’re going to watch. If your videos don’t have contrasting colors, people may not want to click on them because they don’t see any standout elements of your brand.
- Final Thoughts
Color theory is vital for your YouTube channel. It is a part of your brand identity that gives viewers an idea of what your brand is about. You should use your brand colors in all of your YouTube media, from your profile picture to your thumbnails. That said, you may change it up a little, depending on the mood of your video.
Now that you know color theory and YouTube, experiment with different colors to find the right ones for your brand. Good luck!