Figuring out how to grow on Twitch can be tricky. There are lots of tutorials out there and each of them tells you the same thing. Create quality content, buy quality equipment and work hard. No one gives you the small bits, which actually help you grow.
Fortunately, there are techniques out there that can help you grow within weeks or even days, rather than make you work for years. These being said, here’s everything you need to know about how to grow on Twitch in five simple steps.
Boost Yourself with Bots
Ideally, in order to make money on Twitch, you’ll want thousands of real followers and viewers. They’ll interact and follow you, but at the end of the day, if you try the classic way, you’ll realize you’ll only be able to get 10 followers within the first month or so.
You don’t want to spend years waiting for fame, so getting the view bot program can definitely help. Basically, you invest in bots that showcase a fake form of celebrity. Since you appear popular, Twitch will push you among the first search results. You’ll also be easier to discover.
Basically, even if someone’s not particularly looking for your stream, they can look around for something interesting. Of course, streams with no viewers are less likely to make it to the top of recommendations, that’s why they’re never easy to discover. With countless viewers, your stream looks popular, so organic traffic will clearly come your way as well.
Now, while this technique isn’t about real traffic, you’ll find popularity much quicker, so these bots will be quickly replaced by real people. Make sure you get bots from a reputable company, as they need to look and work like actual people in order to fool Twitch’s algorithm. However, this approach comes with significant risks.
While using view bots can make your channel look busy and attractive at first glance, it’s not a real solution for long-term growth.
Build Your Community
Everyone says you need to get a community, but how do you do it? Apart from simulating some form of fame with bots, you’ll also need to work on getting people to follow you naturally. Luckily, this isn’t all about tags and good titles. After all, thousands of other streamers do the same thing.
Instead, join different discussion boards, forums and communities revolving around your game. Optimize your profile, maybe even include your stream link in your signature if you’re allowed, then start posting. This is about exposure before anything else. You have to make a real impact and be someone people remember.
Second, don’t just spam left and right with useless answers. Write long posts and offer solutions to problems. Provide new ideas, talk about different techniques and so on. Simply put, you need to offer quality stuff. People will naturally follow you and will join your link.
The idea here is to become some sort of an authority. Pick forums and discussion boards wisely. Make sure they’re active, but also try to find websites in your niche. You can also try different chat communities in the same niche, such as on Discord. Put your stream in your bio and start making friends.
Hunt Other Streamers
This isn’t necessarily about outweighing other streamers, but about gaining access to their audience. The best way to do it? Collaborations. Stream with others and they’ll be exposed to your audience, while you’ll get to meet theirs. This two way exposure is powerful and can help you reach people who might never have found you otherwise.
At this point, if you’re struggling to grow, you can go for any collaboration. Most other streamers want someone within their range in terms of followers and views. Based on how many bots or views you purchase, you can push for some really profitable collaborations.
On the other hand, you don’t need to focus on those in your range only, but anyone. Even if you have 50,000 followers and someone else has 10,000 followers, theirs could be real, while yours might be bots. Therefore, being exposed to 10,000 potential followers is still a good idea.
No one’s going to know that many of your viewers are purchased through a service. Sure, there’s a risk on your side as well, since you might collaborate with another streamer who buys views, but at the end of the day, what do you have to lose?
Trial and Error for Streaming Times
When you are not sure how to grow on Twitch, you need to offer consistency. This isn’t all about quality and what you do, but also about streaming times. Your first idea would probably be to check your competition and see what times they use for streaming.
It’s good starting point, but if you think about it, much of your audience is already involved in a different stream. Instead, it might be a better idea to fill a gap. Try out different ideas, such as early in the morning or even night streams.
That’s what trial and error is about. If you feel a gap, your popularity may skyrocket. Stick to a schedule for a couple of weeks and keep an eye on the stats, then change to a different schedule and so on. The goal is to deliver quality content during an off-peak hour.
At some point, you may realize that it’s better to just stream a couple of times a day, but for shorter periods of time. No matter what it is, make sure you pick the best for your schedule and audience numbers.
Focus on a Niche
Your niche is extremely important when you are not sure how to grow on Twitch. It could go in more directions. You can try out the newest games, but there’s some competition. You can also try out the most popular games, but there’s obviously even more competition.
Sometimes, your niche could be more specific. Focusing on games some people don’t know about may give you some form of exclusive reporting. At the same time, your audience won’t be massive, so you’ll need to find a middle option.
Plus, think about a game that you actually enjoy playing as well. Doing it for popularity or money won’t take you anywhere. When you genuinely enjoy what you’re streaming, it shows in your energy and engagement and that kind of authenticity is what helps you build a real connection with your audience.
Simply put, find a middle niche between all these:
- A game you like
- A genre you like
- Something that’s not incredibly popular, but still known
Just like for other steps or techniques mentioned above, you may have to try out a few different things before finding something that really suits you. You might as well go for a certain category or genre, so your options are a little diversified, meaning you have more options for your streams.
Bottom line, learning how to grow on Twitch is usually a matter of applying a few different techniques at once. What works for some streamers won’t work for everyone else, so you’ll need to try out different solutions and figure out which ones are better for your goals. The truth is, not every approach will deliver the same results for everyone.
Final Thoughts
Learning how to grow on Twitch isn’t just about doing what everyone else does. While quality content and consistent effort are important, the real breakthroughs often come from the less obvious tactics—like strategic collaborations, niche selection, community engagement, and experimenting with streaming schedules.
Some methods, like using bots, can give you an initial boost but come with risks. Others, like building genuine connections or becoming active in niche communities, take more time but lead to more sustainable growth. Ultimately, success on Twitch is a blend of creativity, persistence, and smart strategy.
Don’t be afraid to test different approaches. What works for one streamer might not work for another—but with trial, observation, and adaptation, you’ll discover what truly works for you.