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How to Hide Comments on Instagram and Facebook: A Complete Guide for 2025


In today’s hyper-connected social media landscape, hiding comments on platforms like Instagram and Facebook has become essential for managing your online presence effectively.

Negative remarks, spam, and harassment can damage your brand’s reputation or personal peace of mind. 

Whether you’re a business owner, influencer, or casual user, this guide will walk you through the most effective ways of hiding comments on Facebook and Instagram, ensuring your profiles remain positive and engaging.


What’s good in Hiding Comments?

Before diving into the “how,” let’s address the “why.” Unwanted comments can:

  • Harm brand credibility: Negative or spammy remarks deter potential customers.
  • Affect mental health: Personal accounts often face trolling or harassment.
  • Clutter engagement: Spam drowns out meaningful interactions, reducing overall post visibility.

Both Instagram and Facebook offer native tools and third-party solutions to tackle these issues. Let’s explore them.


How to Hide Instagram Comments

Instagram logo as a very small icon with a bit strange colors

Instagram provides multiple methods to curate your comment section, from manual actions to automation.

1. Hide Individual Comments Manually

For quick moderation:

  • Step 1: Open the post and navigate to the comment.
  • Step 2: On iOS, swipe left; on Android, tap and hold the comment.
  • Step 3: Select “Hide.”
    The comment disappears from public view but remains visible to the original commenter.

Pro Tip: Hiding is reversible. To unhide, scroll to the post’s comment section, tap “View Hidden Comments,” and select “Unhide”.

2. Automate Hiding with Keyword Filters

Instagram’s native keyword filter lets you block comments containing specific words or phrases:

  • Step 1: Go to Settings → Privacy → Hidden Words.
  • Step 2: Toggle on “Hide Offensive Comments” or add custom keywords (e.g., spam terms or slurs).
    This feature works for posts, Stories, and DMs, though it’s less precise than third-party tools.

3. Restrict Users

Restricting limits a user’s visibility without blocking them:

  • Their comments are only visible to them and you.
  • Go to the user’s profile → Tap the three dots → Select “Restrict”.

4. Use Third-Party Moderation Tools

For brands or high-traffic accounts, tools like NapoleonCat and Brandwise streamline moderation:

  • Auto-hide spam: Set rules to hide or delete comments with keywords like “scam” or competitor names.
  • Bulk actions: Manage comments across multiple posts or accounts in one dashboard.

How to Hide Facebook Comments

a Facebook Logo but an old Facebook logo to teach you about hiding comments

While Facebook’s interface differs slightly, its moderation tools are equally robust.

1. Hide Comments on Posts

Manual method:

  • Step 1: Hover over the comment and click the three dots.
  • Step 2: Select “Hide comment.”
    The comment is hidden but can be restored later via the “Hidden Comments” tab.

Note: Hiding comments on Facebook doesn’t notify the user, similar to Instagram.

2. Set Up Keyword Filters

Facebook’s Page Moderation tool allows keyword blocking:

  • Step 1: Go to Facebook Page Settings → Profanity Filter.
  • Step 2: Add words or phrases to automatically hide matching comments.

3. Use Meta Business Suite

For businesses, Meta Business Suite offers advanced moderation:

  • Centralized dashboard: Manage comments across Facebook and Instagram.
  • Automated responses: Reply to common queries or flag spam.

4. Third-Party Solutions

Tools like Statusbrew and NapoleonCat simplify hiding comments on Facebook by:

  • Automating rules: Hide comments with links or offensive language.
  • Cross-platform moderation: Manage Facebook, Instagram, and other channels in one place.

Best Practices for Comment Moderation

  1. Balance Transparency and Control: Avoid over-hiding constructive criticism. Address valid concerns publicly to build trust.
  2. Respond Quickly: 42% of users expect replies within an hour. Use templates for efficiency.
  3. Monitor Sentiment: Tools like NapoleonCat’s AI analyze comment tone, helping prioritize urgent issues.
  4. Train Your Team: Ensure moderators follow brand guidelines to maintain a consistent voice.

When to Delete vs. Hide Comments

  • Delete: Permanently remove spam, hate speech, or illegal content.
  • Hide: Temporarily conceal mild negativity to avoid public escalation.

The Future of Comment Moderation

AI-powered tools are revolutionizing moderation. For example:

  • Richpanel AI: Simulates moderation scenarios to refine keyword lists.
  • Brandwise: Uses machine learning to detect nuanced hate speech.

Conclusion

Hiding comments on Instagram and hiding comments on Facebook (anchor text) ensures your social spaces remain safe and productive. 

While native tools are useful for basic needs, third-party platforms like NapoleonCat provide scalability for businesses when hiding comments. Remember, moderation isn’t about censorship—it’s about fostering respectful dialogue.

Ready to take control? Start with Instagram’s Hidden Words filter or explore tools like Statusbrew for cross-platform efficiency. Your audience—and your sanity—will thank you!