If you’ve worked in social media management or marketing, you know how hectic it can get to keep up with the vast trends and specific content demands of different platforms.
Luckily for us, that’s changed!
The introduction of technologies like Artificial Intelligence (AI) can make this task much easier and quicker. How? That’s exactly what I’m here to explore.
In this article, I’ll take a deep look at how AI can help you create social media content, the benefits that using it translates to for you, and some tools you can use to get started.
Let’s dive right into it!
3 Ways AI Helps with Social Media Content Creation
AI can help with multiple parts of the content creation process as long as you have a fast and reliable internet connection, since most AI tools are cloud-based. You might want to consider Spectrum Internet if you’re looking for one.
All these contributions can save you significant time and effort, while increasing the chances of your content resonating more with your target audience.
Let’s take a look at 5 of the most significant ones.
Automating Content Generation
AI tools can automate a lot of those annoying and time-consuming parts of the content generation process.
For example, you can use them to generate unique ideas and quickly craft engaging social media post headlines, captions, and thumbnails. Let’s be honest, all this would take you and your team a while, but AI can do all this in a matter of a few seconds, adding cost-effectiveness and efficiency to your operations.
Maybe an example will help you understand this better. A lot of major brands are exploring AI in their strategy, and I’m talking The Washington Post level big!
The publisher uses the technology to automate the intro of some of their articles and even craft articles on diverse topics with their Heliograf AI system. This allows their human reporters to handle the tough stuff.
Data-Based Personalization
You’ve probably heard the phrase ‘Data is King’ being used almost everywhere. Ever wonder why that is?
It’s because data can make you king, and AI tools use it heavily to function better. These tools have sophisticated algorithms that pick and analyze literal tons of customer data. This information can include their needs, preferences, behaviors, and even trending social media topics and discussions.
After analyzing this information, AI can help you convert it into actionable strategies that customize your social media content to better resonate with your social media followers.
All this can help you personalize your efforts, allocate resources where they really matter, and save unnecessary expenses.
Literally every app is doing this now, but I’ve got to hand the crown to Netflix here, because I don’t think anyone does it better. You might have noticed how they show you more and more of what you like; that’s personalization in effect.
Automating the Posting Process
We’re only human after all (yes, I love that song), and I don’t know about you, but I’ve definitely forgotten uploading a few posts during my career.
AI-based social media scheduling tools can help you handle this by automatically uploading scheduled posts at the time you choose. You simply set the time and platforms you want the post uploaded on, and they’ll handle the rest.
That being said, choosing the times when your audience is most active falls on your shoulders. With social media, you want to aim for a higher reach and engagement, and that depends on finding times when your audience is more likely to be online and interact with your content.
Now that you know what AI can do for you, let’s explore how all this effort benefits you.
3 Ways Using AI Benefits Social Media Content Creators
AI can help your operations and continuity in many ways, and I’ve shared 3 of the most important ones below.
Cost Effectiveness
Using AI for content creation is a much more affordable alternative to hiring influencers or full-scale content production teams. You can use the tools to create any type of content your imagination allows, and even advertising agencies are using it now for major brands like Coca-Cola.
Data-Backed Strategies
By knowing everything you should about your audience, you can create strategies, products, and campaigns that are more likely to ensure your long-term growth. You can use data at each step of the funnel, and nudge your audience and customers from one step to the next.
Operational Efficiency
Let’s face it, AI tools are much quicker than our butter fingers. What might take us hours to create can take them a few minutes, and I’m being conservative here. Using them can speed up the entire chain of bringing new products or services to the market.
Creative Flexibility
We often come across a ton of great ideas, but have to bury them since they aren’t possible or practical. Well, not with AI tools. You have a lot of flexibility and can let your creativity and imagination run wild, free from human constraints.
Now that the uses and benefits are done and dusted, let’s move to the final part of the game: AI-based tools that you can use to level up your social media content creation.
3 AI-Based Tools to Help With Social Media Content Creation
Based on the features and benefits I’ve shared above, these tools can help you with different parts of social media content creation.
Canva (Graphic Creation)
Canva is a tool you can use to create social media graphics using a very large range of AI-based templates and designs. You can either use designs as they are or tailor and customize them based on your brand. Their interface is so easy to use that even if you don’t have any design experience, you can create stunning designs.
Lumen5 (Video Creation)
You already know that video content dominates almost all social media platforms. Lumen5 can help you convert text-based content into engaging AI-based videos. With such videos, you can level up brand storytelling and, in turn, engagement on social media.
Buffer (Posting and Scheduling)
Buffer is an AI-based tool that allows you to post on multiple social media platforms simultaneously. You can either post instantly or schedule for the best performing times based on the platform. You can also edit the posts to better tailor them for each platform. On the free plan, you can get up to 3 platforms, but if you’re on more, you might need a paid plan.
AI – Making Social Media Content Creation Easy, Fast, and Rewarding
Social media is growing, which presents a lot of opportunities for marketers, but at the same time, also a lot of challenges to keep up with.
By using AI-powered tools for the content creation process, marketers can add convenience, speed, and most importantly, results to their efforts.