Your social media strategy can make or break your business. It has been commonly seen that brands with a strong presence on different social media platforms are also the ones that are most successful. So, how do you integrate social media and search engine optimization?
A few tactics help combine your website’s SEO strategies with your social media platform to create a business plan that brings online traffic from different sources. The tactics are commonly known as social media SEO, and when combined with robust website SEO, you have a plan of action that focuses on an all-around approach. The following article discusses these strategies. But before that, the first order of business is to understand what social media SEO is.
What is Social Media SEO?
Social media SEO refers to search engine optimization strategies that you follow for your social media platform. Although social media SEO practices may vary from platform to platform, the main goal is the same: to attract potential customers through organic search. For instance, acquiring backlinks for your website from different social media posts can be a great strategy to bring traffic. However, for a closer understanding of which social media platforms and profiles are linking to your website, you can use an SEO backlink checker. These tools help you get a complete idea about the backlink networks knitted with your website.
While managing your social media platform and optimizing your website for search engines are two different concepts, they complement each other, and you need to interlink both strategies to acquire traffic from different sources.
Social Media Strategies to Improve Search Engine Optimization
Use Your Website’s Keyword Strategy:
Social media platforms and search engines work on a similar principle. Hence, the keyword strategy that you use for your website can also be used for social media platforms. But you do need to check if the strategy is appropriate for all social media platforms.
Do a little research about the type of keywords that are trending on different social media platforms. There will definitely be some similarities in the keywords that you use for your website and keywords trending on social media. For instance, Statistica found that keywords that begin with “how to” were trending on TikTok in 2023. Hence, If you have a website SEO strategy where you focus on “how to” guides, you can use it for the social media platform as well.
Link Your Website From Your Social Media Profiles:
This needs to be one of the standard practices that you follow for all of your social media profiles. The main goal of a social media platform is to guide customers to your website. This is done either to guide them to make a purchase on your platform or to enquire more about the products and services. Your social media posts should include an appropriate link to one of your web pages to help guide customers to take the right action. There are two benefits of this practice. Firstly, it increases the amount of incoming traffic to your website and improves the conversion rate. Most of the people who click on the link to visit your website are qualified leads and, therefore, have a higher chance of converting into paying customers.
Optimize Your Social Media Profile:
Optimizing your social media profile across all platforms is an essential step to ensuring a consistent brand image.
Besides, you must also include relevant website and project links on your social media bios so that your customers know where they need to head in order to engage with your business. This also helps ensure that your website and social media platforms have the same brand voice, which builds your credibility in the niche. So say for example, if you integrate your instagram account with your website, you create an online presence that is consistent with your brand.
Build Social Media Backlinks for Your Website:
Most marketers believe that backlinks from social media posts doesn’t realy benefit your website. Since, they are no follow links, aiming to build backlinks from social media is of no use. But this is not completely correct.
Although social media links don’t count, as they are no follow links, they do benefit your website. They act as social signals that work a great deal in search engine rankings. These social signals make people curious about your products, and this is exactly how “going viral” on social media works.
In addition to this, there is a large portion of potential audience on different social media platforms, and backlinks from different social media posts can enhance the reach of your website.
Add Social Media Sharing Buttons on Your Website:
Adding a social media sharing button can be an effective tool when placed correctly. So, when you place the button on your blog page, you improve the visibility and reach of your content. This way, people can directly share the piece of content on their social media profiles, helping you reach a large audience.
Here, you need to know that placing them on pages with a clear goal may not be of great use. For example, if you add a social media share button on a conversion page, your customers most likely won’t find anything worth sharing and, hence won’t add value.
Conclusion:
Solely focusing on your website’s SEO to improve the reach of your business will take a lot of time. Hence, to fast-pace your website’s growth, you need to integrate a robust social media strategy. Doing this ensures that you have a plan that focuses on all aspects of business growth and accelerates the growth rate.